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Kathy Zucker Wins Shorty Award in New Category Honoring #Moms and #Dads who Inspire Others

Winner is First to Receive Award in New York Life’s #KeepGoodGoing Category

NEW YORK, April 9, 2013 – Kathy Zucker was named the winner of New York Life’s #KeepGoodGoing category last night at the fifth annual Shorty Awards in New York City. The category was established this year to honor a #dad or #mom who uses social media to share stories and tips that have helped keep good going in his or her family and inspired others to do the same.

“We were pleased to see so many moms and dads use social media to communicate the ways they keep good going in their own lives as a way to inspire others,” said Greg Galant, the co-founder and executive producer of the Shorty Awards. &ldquoKathy embodies the spirit of this award. Even during difficult times, including last year’s Superstorm Sandy, she was an inspiration and educational resource to families in her local community. We applaud Kathy for being the first to win this category and we thank New York Life for sponsoring #KeepGoodGoing and for its support spreading the word.”

“Kathy is a great example of someone who uses social media to share her own life lessons, which in turn help others. Her tweets in the aftermath of Superstorm Sandy provided critical news and updates to her community. We congratulate her on winning a Shorty Award and thank her for using social media to keep good going,” said Liz McCarthy, senior vice president and head of Corporate Communications, New York Life.

“I’m grateful to the hundreds of metro area parents who nominated me for the award. It’s gratifying to know that on a small level, I can make a big impact,” said Ms. Zucker. Ms. Zucker is the founder and chief executive officer of the Metro Moms Network®, where she blogs and offers valuable resources to enable moms and dads to juggle careers and parenting. She lives in Hoboken with her husband and three young children.

Voting began on January 7th for a mom or dad who has helped families and others keep good going by sharing lessons, stories and tips via Twitter, Facebook, YouTube and other social media platforms.

The #KeepGoodGoing Shorty Award winner was selected based on the total number of nominations received, the impact and creativity of the nominee’s tweets, and innovation in the use of social media. The category was judged by a jury of the Real-Time Academy of Short Form Arts and Sciences, which included: Shawn Bean, executive editor of Parenting Magazine (@sbpopculture); Jamie Moyer, World Series Champion pitcher and president and co-founder of the Moyer Foundation ( @moyerfoundation); Jennifer Owens, editorial director of Working Mother Media and director of the Working Mother Research Institute (@working_mother); Joanne Rodgers, vice president and chief diversity officer at New York Life; and Leigh Anne Tuohy, author and motivational speaker, whose family was made famous in Michael Lewis’ best–selling book “The Blind Side” )@LeighAnneTuohy).

About The Shorty Awards
The Shorty Awards (http://shortyawards.com) honor the best of social media, recognizing the people and organizations producing real–time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social Web. Past winners include Ricky Gervais, Conan O’Brien, Cory Booker, Sesame Street’s Grover, Ted Leo, Neil Patrick Harris and NASA.

Committed to helping people perpetuate the good in their lives, New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest financial strength ratings currently awarded to any life insurer by all four of the major credit rating agencies.** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. Please visit New York Life's Web site at www.newyorklife.com for more information.

Please visit New York Life’s Web site at www.newyorklife.com/keepgoodgoing for more information.

*Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 21, 2012. See http://www.money.cnn.com/magazines/fortune/fortune500/2012/faq/ for methodology.
**Source: Individual Third Party Ratings Reports as of 2/1/13.

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