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New $10,000 Scholarship Up For Grabs: Utah Challenge Between The Brigham Young University Cougars and The University Of Utah's UTES Basketball Teams

New York Life Challenge Gives Universities Another Shot to Score Scholarship

SALT LAKE CITY, UT January 27, 2011 - New York Life Insurance Company today announced the launch of a new sponsorship that features a $10,000 scholarship competition between the University of Utah and Brigham Young University (BYU). The school whose basketball team scores the most points during the regular season will receive a $10,000 check for their general scholarship fund.

This is the second campaign in the 2010/2011 school year in which a scholarship was offered by New York Life. In November of last year, New York Life awarded a $10,000 scholarship to the University of Utah, the winner of the Utah Challenge. The Utah Challenge was a competition between the University of Utah and Brigham Young University (BYU) football teams to see which team finished the season with the most offensive yardage. The Utes won that challenge with 4,857 yards.

"We were pleased to provide the University of Utah with a $10,000 scholarship last year, and competition for another $10,000 scholarship builds on the existing local rivalry and creates fun and excitement for everyone," said William C. Gallagher, managing partner, Utah General Office, New York Life.

The scholarship will be presented live during the first round of the MountainWest Sports Network Basketball Tournament, held at the Thomas and Mack Center in Las Vegas during the halftime of the BYU vs. University of Utah game on March 9th.

New York Life's Utah Basketball sponsorship includes a new in-game graphic: the "New York Life Shot Selection," which will be active during Brigham Young University and University of Utah games two times during each men's game. During the replay, the screen will indicate where all successful shots were taken, illustrated by a New York Life logo.



New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500 , ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.