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New York Life Joins Little League Baseball and Softball as Exclusive Life Insurance Company Sponsor

SOUTH WILLIAMSPORT, Pa. (April 8, 2011) – New York Life Insurance Company, the largest mutual life-insurance company in the United States, has become a sponsor of Little League Baseball and Softball, making the New York City-headquartered company the Official Life Insurance Sponsor of Little League Baseball and Softball. New York Life is one of 16 national sponsors of Little League, and the exclusive life insurance company partner.

“We are pleased to partner with New York Life, one of the most respected companies in the world, and a company that shares our ideals on safety and enriching experiences for children,” Stephen D. Keener, President and Chief Executive Officer of Little League Baseball and Softball, said. “By becoming a Little League sponsor, New York Life, along with all of our sponsors, assist us in maintaining the lowest fees possible so all children may participate in Little League.”

“New York Life is very proud to be the exclusive life insurance partner to Little League Baseball and Softball. Many of our over 11,800 agents across the country are already involved with their local Little League teams and this offers a way to enhance the involvement,” said Mark Pfaff, Executive Vice President, New York Life. “New York Life’s partnership with Little League is a home run in my playbook. Through proper guidance and exemplary leadership children who participate in Little League learn the value of discipline, a good work ethic, teamwork and competition – values that hold true for our agents in their pursuit of ‘home runs’ assisting families in their financial protection needs.”

The three-year sponsorship includes a New York Life advertisement in Little League Magazine, presence on LittleLeague.org, on-site presence at the Little League Baseball regional tournaments and World Series in Williamsport, Pa., which airs on ESPN and ABC. As part of the sponsorship, agents and employees of New York Life can work directly with their local Little League teams to take advantage of branding and advertising opportunities as well as offering New York Life Child ID events at games across the county. The New York Life Child ID events offer parents and children a complimentary Identification Card, complete with photograph and fingerprints of their children. Little League Baseball and Softball is the world’s largest organized youth sports program, with more than 2.5 million players and 1 million adult volunteers in every U.S. state and scores of other countries.

For more information contact: Steve Barr, Director of Media Relations (570-326-1921, ex. 252; Cell: 570-494-8604); Media E-mail: sbarr@LittleLeague.org WEB Site: http://www.LittleLeague.org

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life’s Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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