New York Life is Named Corporate Sponsor of Hofstra University's Women's Basketball
Hofstra and New York Life’s Long Island Office Score with Season-Long Sponsorship
HEMPSTEAD, N.Y., November 17, 2011 — The Hofstra Athletics Department is proud to announce a new sponsorship agreement this year as New York Life joins the Pride Corporate Sponsorship family. Highlighting this agreement is the title sponsorship of the upcoming women’s basketball tournament, the New York Life Holiday Invitational. The holiday tournament will feature the Hofstra women’s basketball team hosting Auburn, Marist and Central Connecticut in a two-day tournament on December 21 and 22.
In addition to the tournament, New York Life will also be the presenting game sponsor at the Women’s Basketball home opener versus St. John’s on Friday, November 18 as well as the Think Pink/Girl Scout Day on February 19 and Family Fun Day on February 26.
The agreement includes major branding throughout the Mack Sports Complex including on the main scoreboard, on the basketball pole padding, and featured prominently on the concourse signage. The sponsorship also includes public address announcements, on-court promotions, co-branded giveaways, and Web presence on GoHofstra.com.
“We are very pleased to announce our new partnership with New York Life and are very grateful for their support,” commented Hofstra University Director of Athletics, Jack Hayes. “Hofstra Athletics is confident that this sponsorship will enable New York Life a great platform, in our women’s basketball program, to promote its brand and to highlight its proactive role in promoting women’s initiatives on Long Island and the greater New York metropolitan area.”
“New York Life is proud to be a part of the season-long sponsorship of the Hofstra women’s basketball team,” said Salvatore Farina, managing partner of the Long Island General Office of New York Life. “We are pleased to join the fans, students and alumni in our support of our hometown team of talented athletes that, like our agents, take great pride in their performance and believe that it can be achieved through great leadership, support, training and dedication.”
Courtesy: Hofstra Athletic Communications
Pictured: Bianca O'Brien (far left), senior partner and Salvatore Farina (second from the right), managing partner of New York Life's Long Island General Office along with Head Women's Basketball Coach Krista Kilburn-Steveskey and Director of Athletics Jack Hayes
About New York Life
New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).** Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.
*Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, May 5, 2011. See http://money.cnn.com/magazines/fortune/fortune500/2011/faq/ for methodology.
**Source: Individual Third Party Ratings Report as of 8/23/11.
***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.
About Hofstra Athletics
The Hofstra Athletics program competes on the NCAA Division I level and is a member of the Colonial Athletic Association, whose footprint stretches from Boston to Atlanta. The University sponsors 17 intercollegiate programs - eight men's sports and nine women's sports. Hofstra has men's teams in basketball, baseball, lacrosse, golf, tennis, wrestling, soccer and cross country. Women's sports include basketball, volleyball, softball, tennis, soccer, field hockey, lacrosse, cross country and golf.
The Hofstra Pride Sponsorship Program has enjoyed significant growth in each of the past five years as the athletics department continues to forge relationships with the Metropolitan New York business community. Corporate partnership revenue has more than doubled during this period with more than 36 partners joining since 2006.