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New York Life Scores with Child Safety at the Little League Baseball's 65th World Series

NEW YORK, N.Y., August 15, 2011 — New York Life Insurance Company is proud to participate in the activities supporting Little League Baseball’s World Series in South Williamsport, PA. New York Life will have a booth at the 10-day Little League® tournament that concludes with the Little League Baseball® World Series on August 28. Children who visit the booth with their parent or legal guardian will receive a free Child I.D. card, complete with their child’s photo and fingerprints. In addition, New York Life will offer giveaways and create custom trading cards with the athlete’s picture and information that will become keepsakes for the child and his or her family.

Earlier this year, New York Life, the largest mutual life-insurance company in the United States, became the Official Life Insurance Sponsor of Little League Baseball and Softball and one of 16 national sponsors. New York Life sponsored 137 local Little League Baseball and Softball leagues this past year as part of the company’s sponsorship of the youth sports program, and offered Child I.D. programs at many of the games. Also, New York Life’s participation at the World Series is part of a three-year sponsorship which includes a New York Life advertisement in Little League Magazine, presence on Little, and on-site presence at the Little League Baseball regional tournaments.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest financial strength ratings awarded to any life insurer by all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life’s Web site at for more information.

*Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, May 5, 2011. See for methodology.

**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.