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New York Life Announces Social Media Milestones

NEW YORK, March 4, 2014—New York Life announced today that it has the most Twitter followers of all life insurance companies in the industry. With more than 100,000 followers, the company has held this #1 position for more than two years.* New York Life is also one of the most followed life insurance companies on Facebook with more than 500,000 fans.**

“We are proud to be an industry leader in social engagement and have enjoyed bringing our brand to life in ways that build deep and lasting relationships with fans and followers,” said Dipayan Gupta, head of social media, New York Life.

To keep the company’s online communities growing, active and healthy, New York Life recently announced its continued partnership with the Shorty Awards. In 2012, New York Life established the #KeepGoodGoing category with The Shorty Awards, honoring the best of real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. The winners of the 6th Annual Shorty Awards will be revealed on April 7th on www.shortyawards.com.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States*** and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).**** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments***** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life’s website at www.newyorklife.com for more information.

*Customerrespect.com, Q4 2013. http://customerrespect.com/blog/collections/twitter-follower-table/
**Customerrespect.com, Q4 2013. http://customerrespect.com/blog/collections/facebook-fan-table/ .
***Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 20, 2013. See http://money.cnn.com/magazines/fortune/fortune500/2013/faq/?iid=F500_sp_method%20 for methodology.
****Individual independent rating agency commentary as of 2/3/14
*****New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC..