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New York Life Forms Multi-faceted Alliance with The Brooklyn Nets and Barclays center

Partnership Provides Strategic Branding and Social Media Messaging for the World-Renowned Insurance Provider

BROOKLYN (December 18, 2013) — New York Life, one of the largest life insurers in the world and an iconic New York institution, has formed a multi-faceted alliance with the Brooklyn Nets and Barclays Center.

A member of the prestigious Fortune 100, New York Life will receive in-game signage during Brooklyn Nets home games at Barclays Center, as well as engagement through its Sharing Life Lessons in the Community social initiative. Life Lessons with the Brooklyn Nets presented by New York Life will be featured on Nets controlled social media platforms, such as Facebook and YouTube.

As part of the integrated marketing platform, New York Life will receive extensive in-arena branding through select Barclays Center controlled assets, including a presence during BROOKLYN HOOPS™ college basketball events and BROOKLYN FAMILY™ shows. In addition, New York Life will become a part of the Barclays Center Business Alliance.

Barclays Center will also team with New York Life to create a social platform where fans can use Barclays Center social media outlets to share their inspiring stories of how they #KeepGoodGoinginBrooklyn. Fans who participate will then be entered for a chance to be a VIP at a future Barclays Center event.

“The Brooklyn Nets and Barclays Center are proud to align with such a world-class and reputable company as New York Life, one of the most admired and innovative businesses in the world,” said Brooklyn Nets and Barclays Center CEO Brett Yormark. “New York Life has long dedicated itself to providing exceptional service and we are delighted to continue to partner with companies that share our unwavering devotion to our customers.”

Kari Axberg, vice president of Branding & Advertising said, “New York Life is proud to partner with Barclays Center, a premier destination for sports fans, concert-goers and millions of fellow New Yorkers. This sponsorship is an outstanding opportunity to connect with consumers and promote our Keep Good Going campaign. It also allows our agents to deepen relationships with fans and families who will attend numerous events like the Brooklyn Nets, college basketball and family shows.”

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life’s website at for more information.

New York Life contact:
Terri Wolcott - 212-576-5624/

About the Brooklyn Nets

The Brooklyn Nets, presented by SW24, were officially launched in April 2012 and play their home games at Barclays Center located at the crossroads of Brooklyn, Atlantic and Flatbush Avenues. A member of the Eastern Conference’s Atlantic Division, the Nets advanced to the NBA Playoffs in 2013 for the first time since 2007.

Prior to its relocation to Brooklyn, the team was called the New Jersey Nets. Starting in 1977, the Nets played their first four seasons in New Jersey at the Rutgers Athletic Center in Piscataway, before moving in 1981 to Brendan Byrne Arena in East Rutherford (later renamed Continental Airlines Arena and IZOD Center). They remained in East Rutherford for 29 seasons until relocating to the Prudential Center in Newark in 2010. The Nets have reached the postseason 17 times, won four Atlantic Division titles and two Eastern Conference Championships, reaching the NBA Finals in 2002 and 2003. Prior to joining the NBA, the team was a member of the ABA and was called the New York Nets. Playing their home games at the Nassau Coliseum on Long Island, the Nets won two ABA championships in 1974 and 1976.

About Barclays Center

Barclays Center opened on September 28, 2012, and is a major sports and entertainment venue in the heart of Brooklyn, New York. One of the most intimate seating configurations ever designed into a modern multi-purpose arena, Barclays Center offers 17,732 seats for basketball, 15,813 for hockey, and up to 18,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by American Express.

Barclays Center hosts an extensive variety of events, including premier concerts, major professional boxing cards, top college basketball, family shows, the Brooklyn Nets and soon the New York Islanders.

Barclays Center has redefined the arena customer service and culinary experience. Its more than 2,000 employees are trained by Disney Institute, the business advisory arm of The Walt Disney Company, and its BrooklynTaste™ food program features selections from 55 well-known restaurants and vendors in the borough.

Barclays Center engages the customer with state-of-the-art technology to enhance the fan experience. As the first arena in the world to utilize Cisco StadiumVision mobile multicast streaming technology, Barclays Center allows fans to watch live video and instant replays from their mobile phones while connected to the arena’s free Wi-Fi.

Located atop one of the largest transportation hubs in New York City, Barclays Center is accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.

For more information on Barclays Center, please visit

Brooklyn Nets/Barclays Center

*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 20, 2013. See for methodology.

**Individual independent rating agency commentary as of 8/1/13.

***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.