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New York Life Foundation Grants $300,000 to Support the Catalog for Giving® of New York City

Twelve Small Grassroots Youth Organizations in New York City Receive Support

NEW YORK, NY, November 14, 2012 – The New York Life Foundation has awarded a three-year, $300,000 grant to The Catalog for Giving® of New York City, which provides assistance to a group of small grassroots youth development organizations. The 12 organizations collectively serve approximately 5,000 youth from predominantly minority and disadvantaged communities throughout New York City.

“The generous support of the New York Life Foundation allows our organization to invest in grassroots nonprofits that might otherwise go unnoticed because they lack the wherewithal to tell their stories, implement effective fundraising efforts, or connect with donors. We are pleased to support this group of emerging organizations that want to expand their programs and provide greater opportunities for disadvantaged youth,” said Florence Wiener, The Catalog’s executive director.

“We are pleased to support The Catalog for Giving of New York City, which helps community-based organizations with limited budgets enhance their services and provide more enriching programs for disadvantaged youth,” said Marlyn Torres, senior program officer of the New York Life Foundation.

The Catalog raises funds and awareness for emerging grassroots groups that directly serve children by providing critical educational and life skills that prepare them for success in school and the workplace. Member organizations have been carefully screened – programmatically and financially – and each has been able to transform the lives of at-risk youth in innovative ways.

Every three years The Catalog supports a new group of 10 to 12 nonprofit organizations by strengthening their staffs, boards and fund raising capacity. This is the second three-year, $300,000 grant the Foundation has given The Catalog.

The 2012-2014 Catalog for Giving members are:

  • Breakthrough New York - A college access program providing intensive academic support and college preparatory assistance to children from low income families
  • Children of Promise - Embraces the children of incarcerated parents and empowers them to break the cycle of intergenerational involvement in the criminal justice system
  • Generation Citizen - Expands civic participation among youth populations that have been historically under-represented in community and political involvement
  • Girls for Gender Equity - Improves the physical, psychological, social and economic development of girls and women
  • Girls Write Now - Encourages the development of young women writers by teaching them the disciplines, strategies and skills of the craft and connecting them with the diversity of successful women writers
  • I Challenge Myself - Helps young people lead healthier and more productive lives through endurance fitness challenges and leadership development
  • NY WEB Center - A digital media program aimed at motivating high school students stay in school, graduate and enter college or the workforce oriented for success
  • Opening Act - Provides afterschool programming in theatrical production at New York City’s most underserved high schools
  • Resilience Advocacy Project - Helps low-income youth break cycles of poverty in their lives
  • Row New York - A competitive rowing and comprehensive academic support program for middle- and high-school girls
  • STOKED - An innovative organization serving at-risk youth ages 13-18 through mentoring, after-school programs, community service, and sports activities
  • The Time In Children’s Arts Initiative - Engages at-risk children, pre-K through 2nd grade, from schools in Harlem and the Bronx, in an arts-inspired curriculum focused on opera, studio work and museum visits during regular school hours

About The Catalog for Giving® of New York City
The mission of The Catalog for Giving is to transform the lives New York City children and teens by creating opportunities for them to develop critical educational and life skills. The Catalog identifies funds and supports emerging local organizations that use extraordinary approaches to set disadvantaged young people on new paths to success. Expenses of The Catalog for Giving are fully funded by its board of directors, so that 100 percent of donations go to the featured organizations and the young people they serve. Since its inception in 1994, The Catalog has raised over $11 million for its programs and helped transform the lives of more than 100,000 children across the five boroughs. For more information, call (212) 765-8212 or visit www.catalogforgiving.org.

About the New York Life Foundation
Inspired by New York Life’s tradition of service and humanity, the New York Life Foundation has, since its founding in 1979, provided more than $155 million in charitable contributions to national and local nonprofit organizations. Through its focus on "Nurturing the Children," the Foundation supports programs that benefit young people, particularly in the areas of educational enhancement and childhood bereavement. The Foundation also encourages and facilitates the community involvement of employees, agents, and retirees of New York Life through its Volunteers for Life program. To learn more, please visit the Foundation’s Web site at www.newyorklifefoundation.org.

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