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Partners in teamwork: New York Life and Little League Baseball and Softball

For the good of our kids, for the good of our communities



Some people might say it’s just a game, but to us, Little League Baseball and Softball is so much more. It’s the chance to teach life skills to our children at an age where they need all of our guidance. It’s a chance to learn teamwork, to share in victory and defeat, to persevere and get better at a skill.

It’s for those reasons that we are proud to be the official life insurance sponsor of Little League Baseball and Softball and assist at and sponsor more than 200 leagues across America, including regional tournaments and the Little League Baseball® World Series. Just like Little League, with more than 12,000 agents nationwide, we are in practically every city and town across America.

“We are pleased to partner with Little League,” says New York Life Executive Vice President Mark Pfaff. “Their cornerstone values of teamwork, sportsmanship and fair play align well with our values of financial strength, integrity and humanity. Our agents are highly active in their communities and this sponsorship provides another opportunity for them to have a positive impact, support our boys and girls and have fun. Our sponsorship has been a home run for everyone.”

One of our agents’ primary roles is to help families and business owners protect what matters most. So while on the field, look for local New York Life agents who will be conducting Child ID programs—a safety-oriented event during which parents and guardians will receive a free identification card for their children. The Child ID contains the child’s name, photo, fingerprints, contact information and other pertinent information the police would need in case of emergency. It’s just one way we help give you peace of mind. And off the field, local agents are always available to help families and individuals develop a financial game plan.

Some communities have been hard hit in recent years, either by recession, job losses, or natural disasters. Parents can’t afford equipment; fields have been destroyed by tornadoes and flooding. To help out, we are teaming up with Little League International and Pitch-In for Baseball, a non-profit organization, for a very special campaign. Our offices across the country are collecting gently used baseball and softball equipment in their communities for children whose families are unable to purchase it. One of our offices has taken Pitch-In for Baseball to an entirely new level. Our Long Island office is not only sponsoring leagues hardest hit by Hurricane Sandy, but it also initiated an enormously successful drive for donating used and new baseball equipment to further help the kids in these storm-ravaged areas.

If you would like to participate in this program, click here to find your nearest New York Life office. You may want to call ahead to ensure the local office is participating in the campaign.

Some quick facts about Little League Baseball and Softball:

  • It is the largest organized youth sports program in the world, with more than 2.5 million active participants worldwide.
  • It’s comprised of four divisions of baseball and four divisions of softball.
  • It has more than 150,000 teams playing in more than 5,000 leagues.
  • During the baseball season, there can be anywhere from 5,000 to 10,000 Little League games played daily.

We’ve always believed in helping people, whether it’s the little sluggers or their parents in protecting and preserving their financial security. If you like what we stand for, why not join our family? An equal opportunity employer, New York Life, provides career opportunities in both sales and management for individuals interested in providing financial products and services in their local communities. If you’d like to explore joining our team, begin by taking our sales career questionnaire today.