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Shorty Awards and New York Life Announce 2014 Keep Good Going Award Category

Nominations Now Being Taken for #Dads, #Moms, #Coaches or #Mentors Who Inspire Others to Help Children Lead Happy Lives

Award Winner to Be Announced at Ceremony in April

NEW YORK, January 16, 2014 — The Shorty Awards, in partnership with New York Life, announced today the launch of the #KeepGoodGoing Award honoring a parent, coach, or role model who is dedicated to helping children live passionate and happy lives and uses social media to help and inspire others to do the same.

“#KeepGoodGoing recognizes individuals that creatively use social media to inspire children in living happy lives. This category is for the moms, dads, mentors and coaches that go out of their way to remind us all of what is good in our lives. We’re happy that New York Life is returning as our partner to continue to help the Shorty Awards mission to mentor the next generation, ” said the Co-founder and Executive Producer of the Shorty Awards, Greg Galant.

“Our 2013 Shorty Award category honored moms and dads who perpetuated goodness via social media was a tremendous success in expanding the dialogue that we created with the launch of our Keep Good Going advertising campaign in 2012. We are pleased to broaden the category in 2014 to include coaches and role models, which means we should see even more inspirational stories and learn from their personal life lessons, ” said Kari Axberg, vice president and head of Branding & Advertising, New York Life.

Last year’s #KeepGoodGoing Award winner Kathy Zucker said, “As a mom blogger from a small town I was honored to be considered in the Keep Good Going category and even more grateful to win. I am a big believer in what this category recognizes – moms, dads, coaches and any mentor who inspires others. It is what I set out to accomplish when I started out and I am pleased to applaud others who do the same. ” Ms. Zucker is a judge in the #KeepGoodGoing category for 2014.

To nominate someone who has used social media to help keep a family or individual focused on all that is good in their lives, simply tweet, “I nominate @User for a Shorty Award in #KeepGoodGoing because... ”, add a reason why and tweet the vote. If the vote is eligible, it will show up on a real-time leader board on the site, http://shortyawards.com/category/6th/keepgoodgoing.

The #KeepGoodGoing Shorty Award winner will be selected based on the total number of nominations received, the impact and creativity of the nominee’s tweets, and innovation in the use of social media as determined by a soon-to-be-announced jury on the Real-Time Academy of Short Form Arts & Sciences. The Academy’s current members include Steve Wozniak, Nick Cannon, Alyssa Milano and others. The winner will be announced on April 7, 2014 at the 6th Annual Shorty Awards ceremony in New York City.

About The Shorty Awards

The Shorty Awards (http://shortyawards.com/) honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and the rest of the social Web. More than 1.8 million tweet-nominations were sent during the 5th Annual Shorty Awards nomination process.

About New York Life

Committed to helping people perpetuate the good in their lives, New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest financial strength ratings currently awarded to any life insurer by all four of the major credit rating agencies.** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. Please visit New York Life’s website at www.newyorklife.com/keepgoodgoing for more information.

*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 20, 2013. See http://money.cnn.com/magazines/fortune/fortune500/2013/faq/?iid=F500_sp_method%20 for methodology.
**Individual independent rating agency commentary as of 8/1/13.

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