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Successful Twitter Chat on Bereavement Leads to Year-Long Series

Upcoming Twitter Chat to Focus on What Grieving Young People Need

NEW YORK, N.Y., March 14, 2012 — New York Life today announced plans to hold its next Twitter Chat on March 21 at 3:00 p.m. Eastern Time as part of a year-long Twitter Chat series focusing on childhood bereavement. Moderating the chat on March 21 will be Chris Park, president of the New York Life Foundation, who will be joined by bereavement experts who will focus on what young people want adults to know about their grieving experience. The first Twitter Chat, “Tips for how you can help a child in grief,” held last November, was well-received and indicated the need for more.

“The Foundation is looking forward to the next chat in the series, one we hope includes teachers, parents and bereavement providers – the people grieving children rely on after a loss,” said Chris Park. “We hope that by harnessing the power of Twitter, more people across the country will become educated or get connected to the additional resources they need.”

“The combination of a much-needed discussion around bereavement and the power of Twitter allows us to drive awareness, conversation and positive action,” said Gregg Weiss, assistant vice president of social media at New York Life. “We were pleased with the tremendous participation in our inaugural Twitter Chat last November with nearly 500 tweets about the topic, and hope the 2012 series results in more support to grieving children.”

The upcoming chat on March 21 will feature tips on how adults can help grieving children in their communities and can be found by using #NYLTips on Twitter, and is easily viewable at http://tweetchat.com/room/NYLTips. Upcoming topics will focus on specific issues related to the broader message of childhood bereavement.

New York Life’s use of social media has grown significantly since 2009, when it launched its Facebook page. The company now has more than 230,000 Facebook fans, one of the highest fan totals among life insurers.* Similarly, the company has more than 30,000 Twitter followers, more than any other insurance company.**

The New York Life Foundation has created a Web site, www.AChildInGrief.com, which offers a broad range of informational and educational resources for parents, kids, educators and the public regarding loss. Those resources include a downloadable brochure, “After a Loved One Dies - How Children Grieve,” offering advice and guidance to parents and other caregivers as they help children cope with their grief and fear following a death in the family. For more information, please visit www.AChildInGrief.com.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States*** and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).**** Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments***** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

About the New York Life Foundation

Inspired by New York Life’s tradition of service and humanity, the New York Life Foundation has, since its founding in 1979, provided more than $155 million in charitable contributions to national and local nonprofit organizations. Through its focus on “Nurturing the Children,” the Foundation supports programs that benefit young people, particularly in the areas of educational enhancement and childhood bereavement. The Foundation also encourages and facilitates the community involvement of employees, agents, and retirees of New York Life through its Volunteers for Life program. To learn more, please visit the Foundation's Web site at www.AChildInGrief.com.

*SocialEyes, March 2012.

** SocialEyes, March 2012.

***Based on revenue as reported by “Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual),” Fortune Magazine, May 5, 2011. See http://money.cnn.com/magazines/fortune/fortune500/2011/faq/ for methodology.

****Source: Individual Third Party Ratings Report as of 1/25/12.

*****New York Life Investments is a service mark used by New York Life Investment

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