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Why choose New York Life products?

Are we the best life insurance company?

That's for you to decide, but here are some things we think you should know before making your decision.

Learn more about what puts us among the best life insurance companies.

  • Number one in customer loyalty
  • Award winning professionally trained agents
  • Highest ratings for financial strength
  • Top rated web site & online customer service
  • Prestige
  • Mutuality

Number one customer loyalty

New York Life Insurance Company has been named the insurance industry's 2011 Customer Loyalty Engagement First Place Winner. This award recognizes the brand best able to engage consumers and create loyal customers.

The Brand Keys Customer Loyalty Engagement Index is an annual syndicated study — initiated in 1997 — that currently examines customers' relationships with 518 brands in 71 categories. The annual winners are those brands best able to engage consumers and create loyal customers, according to the analysis.

The sample is made up of 50% men and 50% women 18 to 65 years of age drawn from the nine U.S. Census regions. Respondents (with an even-age-spread representation) are screened according to category particulars and asked to assess the brand for which they have been determined to be a "customer."1

Award winning professionally trained agents

All New York Life agents must complete an extensive training program to give them the necessary tools to properly evaluate your insurance and financial needs. More importantly, their training is ongoing, so their professional knowledge is always up to date and keeps pace with rapid changes in the financial marketplace.

For a record-breaking 59th consecutive year, New York Life Insurance Company is the leader of the Million Dollar Round Table (MDRT), the premier international association of financial professionals. This distinction highlights that our agents are trusted, knowledge leaders committed to serving their clients with exemplary performance and the highest standards of ethics, service and productivity.

Highest ratings for financial strength2

New York Life (NYL) has received the highest ratings currently awarded to any life insurer by all four major ratings agencies:

  • A.M. Best (A++)
  • Standard & Poor's (AA+)
  • Moody's (Aaa)
  • Fitch (AAA)

Top rated web site & online customer service is one of the industry leaders in financial Web sites as rated by Dalbar. In fact, we consistently receive Dalbar’s “Excellent” rating for Life Insurance and Annuity Consumer Web sites. The site allows you to service and view your policy information online via our Virtual Service Center. At your convenience, you can view your policy values, change your address, contact your agent or one of our customer service reps. You can also download forms or request they be mailed to you. We are pleased to offer you the advantage of quick and easy access to policy information and customer service through a secure and user friendly site.


New York Life is proud to have insured many American Presidents and famous people such as Susan B. Anthony, Theodore Roosevelt, and Babe Ruth. They have served our country, and when it came to serving the financial needs of their families, they chose New York Life.


Simply put, we're not a public company. This means unlike publicly traded companies that manage their business for the short-term benefit of shareholders, we are guided by the longer-term needs and expectations of our policyholders. This makes New York Life, essentially, a partner in helping achieve your long-term goals and means we will be around for you and your family for years to come.

When you consider all these factors it is easy to see why New York Life is the Company You Keep®.

Now that you have read the reasons, why not experience them first hand by consulting an agent at no cost or obligation to you.

1 Brandweek Customer Loyalty Awards,

2 What the rating agencies say, Individual Third Party Ratings Reports as of 6/10/2013