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Featured New York Life Manager: Lawrence Carter.

Zone Vice President, Pacific Agencies.

For Lawrence Carter, Vice President of Recruiting and Retention for the Pacific Zone, a career at New York Life had brought many opportunities for advancement. His career is a perfect profile of how to move up and advance.

Carter began his insurance career in 1986 as a life insurance agent with a major competitor. During that time, Wayne Bragg, Managing Partner of New York Life’s Los Angeles office, developed a strong business relationship with Carter. Bragg often explained to him the many opportunities that were available to him at the Company. Carter says it was the business partnership that he had cultivated with Bragg that finally compelled him to sign on with New York Life in 2000.

During his five years as a Partner in the Los Angeles office, Carter had three opportunities to move up to Managing Partner before he accepted the last offer as Managing Partner in the Reno office in 2006. “One of the things I applaud New York Life for are the advancement opportunities,” Carter says. “There is growth potential and upward mobility to management. The Company is committed to investing in the management career of its employees more so than any other company in the industry. There is no better place.”

After qualifying for a number of top Company sales and management awards that included two-time Gathering of Eagles and Top 25 Partner in 2004 and 2005, Carter was named Top Zone Recruiter for having consistently delivered double-digit recruiting numbers and solid retention results year after year.

Mentoring makes a difference.

“Bragg was instrumental in my personal and professional development, and I frequently seek out his advice and insight as a mentor,” Carter says, noting that Bragg retired after 30 years in the Los Angeles office.

“Now I am focused on championing other managers and agents and guiding them to discover their own paths to promotability. The ability to encourage and empower agents to realize the tremendous opportunities for advancement is incredibly rewarding,” he says. “I am committed to a recruiting process that allows candidates to demonstrate ability and create their own future. As a recruiter, I also understand the importance of staying relevant, especially in an environment that is constantly evolving.”

Powerful resources and training for new recruits.

When identifying new managers and agents, Carter says his team looks for candidates with character and integrity. “They also need to have a good EQ because the business is all about relationships,” he says. “And they must be competitive in order to reach their full potential.”

One benefit we offer new managers is continuous professional development. “The resources here are unprecedented. The management orientation program includes a full gamut of professional development and training that most companies are not investing in,” Carter says. “It not only accelerates your skills for recruiting agents but more importantly it builds leadership.”

Why New York Life?

For 170 years, New York Life has provided financial security to families and businesses, and supports the success of its employees.

To learn more about what New York Life can do for your career, visit