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Featured New York Life Manager: Lawrence Carter

VP for Recruiting and Retention Pacific Zone

For Lawrence Carter, recently promoted to the Pacific Zone Corporate Vice President in charge of Recruiting and Retention, a career at New York Life had brought many opportunities for advancement. His career is a perfect profile of how to move up and advance.

Lawrence began his insurance career in 1986 as a life insurance agent with Prudential. During that time, Wayne Bragg, Managing Partner of New York Life’s Los Angeles General Office, doggedly pursued Lawrence. In fact, Wayne spent five years trying to convince Lawrence to move to the company. Lawrence says he finally decided to sign on with New York Life in 2000 because the opportunity to work with and learn from Wayne was simply too good to turn down.

During his six years as a Partner in the Los Angeles General Office, he had three opportunities to move up to Managing Partner in three states before he accepted the fourth offer as Managing Partner in the Reno office in 2006. “One of the things that I applaud New York Life for is the opportunities,” Lawrence says. “There is growth potential and upward mobility in a management career here.”

Mentoring makes a difference And the move has paid off handsomely. Lawrence has qualified for top sales and management awards that include the company’s Gathering of Eagles, Top 25 Partner in 2004, and Top Partner in 2005. He took the reins as Managing Partner of the Reno General Office in 2006. In 2008 he was named one of the top recruiters in his zone after signing on 11 agents that year.

“The main reason I’m a successful Managing Partner is because Wayne Bragg recommended and encouraged me to prepare for this position,” he says, noting that Wayne recently retired after 30 years in the Los Angeles office. “And now my goal is to develop agents and managers so that they are promotable.”

“The ability to not only encourage but empower agents to realize the tremendous opportunities for advancement in their income and lifestyle is incredibly rewarding,” he says. “I am committed to a recruiting process that allows candidates to demonstrate ability with the business and create their own future.”

Powerful resources and training for new recruits.

When scouting for new managers and Agents, Lawrence says he looks for candidates with a history of integrity. “They also need to have a good social IQ because the business is all about relationships,” he says. “And they must be competitive in order to reach their full potential.”

“One of the benefits he offers potential recruits, one that he is most proud of is the ability for new managers to obtain continuous professional development. The resources at New York Life are unprecedented. The management orientation includes a full gamut of professional development and training that most companies are not investing in at this point,” Lawrence says. “It not only accelerates your skills for recruiting agents but more importantly it builds your leadership skills.”

“One of the things that I applaud New York Life for is the opportunities. There is growth potential and upward mobility in a management career here.”

Why New York Life?

For over 168 years, New York Life has provided financial security to families and businesses, and supports the success of its employees. New York Life offers an innovative workplace.

In fact, New York Life was recognized by Working Mother Magazine as a 2012 Best Company for Multicultural Women and named by the National Association for Female Executives (NAFE) to the 2012 NAFE Top 50 Companies for Executive Women list. The company also earned Profiles in Diversity Journal’s 2013 Diversity Leader Award and has been named a “Top Company for LGBT quality” by Work Life Matters magazine for 2012.

To learn more about what New York Life can do for your career, visit