DALBAR Rates NewYorkLife.com "Excellent" for Superior Content, Service and Functionality
NEW YORK, N.Y., September 20, 2002 — New York Life Insurance Company announced today that the company's Web site, www.newyorklife.com, has earned DALBAR's highest rating of "Excellent" for the second quarter of 2002. The rating is determined by expert industry analysts and based on the scope of content, consistency of design, functionality, usability, and service. DALBAR develops standards for, and provides research, ratings, and rankings of intangible factors to the financial services industry.
"New York Life is pleased to receive the highest marks from DALBAR," said Ken Hittel, vice president, Corporate Internet Department. "This validates our goal for newyorklife.com to be the preferred destination for consumers interested in learning more about life insurance and all of our related products and services."
Launched in 1996, New York Life Insurance Company's Web site, www.newyorklife.com, is a comprehensive Internet source for insurance and financial information. The site features online customer service at the Virtual Service Center, financial calculators, online financial planning tools, an Education Center full of useful articles, Locate an Agent tool, information about the company's core life insurance products and services, and other resources devoted to assisting consumers in obtaining their financial goals. Newyorklife.com has received recognition and awards from APEX, Business Marketing magazine, DALBAR, eWeek, Financial Net News, the Life Communicators Association, and the Web Marketing Association, among others.
New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, annuities and long-term care insurance. New York Life Investment Management, LLC, a New York Life affiliate, provides institutional asset management, retirement plan and trust services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.
Contacts:
Marisha Chinsky
New York Life
(212) 576-5897
Erin Gately
Edelman Public Relations
(212) 704-8172
This material is being provided for informational purposes only. Neither New York Life nor its agents provide legal, tax or accounting advice. Please contact your own advisors for legal, tax and accounting advice.
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