Advertisers honored in five categories;
New honor given for a Multicultural Campaign with Significant Results
October 17, 2003, Dana Point, CA - The Association of National Advertisers today announced the finalists for the 2003 Multicultural Excellence Awards during their Annual Conference at The Ritz-Carlton Hotel, Laguna Niguel in Dana Point, California.
The ANA Multicultural Excellence Awards, now in its third year, recognize ANA member companies that have produced outstanding multicultural advertising campaigns that ran between June 2002 and May 2003.
Finalists were named in five categories:
| Category |
Brand/Company |
Agency |
| African American |
| |
Coors |
Carol H. Williams |
| |
Nissan |
True Agency |
| |
Pepsi Cola |
UniWorld Group |
| |
Toyota |
Burrell Communications |
| Hispanic |
| |
American Airlines |
Zubi Advertising |
| |
California Lottery |
Casanova Pendrill |
| |
Crest with Scope/P & G |
Bromley Communications |
| |
Glad/Clorox Co. |
Dieste, Harmel & Partners |
| |
Pepsi Si
| Dieste Harmel & Partners
|
| Asian |
| |
Foxwoods Resort & Casino |
Admerasia |
| |
New York Life Insurance |
In-house |
| |
U.S. Postal Service |
A Partnership |
| General Market |
| |
Mitsubishi Motors |
Deutsch LA |
| |
Starburst |
Grey Worldwide |
| |
State Farm |
DDB Chicago |
| Campaign with Significant Results |
| |
Combivir/GlaxoSmithKline |
Palio Communications |
| |
Payless ShoeSource |
Bromley Communications |
| |
Verizon |
Burrell Communications |
This year's honorees will be recognized during a special ceremony at ANA's Multicultural Marketing Conference, November 2-4, 2003, at The Ritz-Carlton, Key Biscayne (Miami), Florida.
The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America's burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.
About the ANA
The ANA's mission is to be the Center of Excellence for Marketing - to provide industry leadership and proprietary resources that enable members to build brands, improve marketing productivity and drive business results. Access to ANA's best practices, peer-to-peer network and industry leadership enable corporate marketers to: strengthen brand management, strategic planning and execution; control costs, streamline processes and create efficiencies; optimize media management and integrated marketing communications; develop professional marketing talent; shape industry platforms that advance the practice of marketing and promote free markets, free speech and free choice; and champion the value and power of marketing. The trade association represents 330 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. For more information visit www.ana.net
Press Contacts:
Steve Rubel
CooperKatz & Company for the ANA
(212) 455-8085
srubel@cooperkatz.com
Lesley Weiner
CooperKatz & Company for the ANA
(212) 455-8079
lweiner@cooperkatz.com
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