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 ANA Announces Finalists for 2003 Multicultural Excellence Awards
 
 
 

Advertisers honored in five categories;
New honor given for a Multicultural Campaign with Significant Results

October 17, 2003, Dana Point, CA - The Association of National Advertisers today announced the finalists for the 2003 Multicultural Excellence Awards during their Annual Conference at The Ritz-Carlton Hotel, Laguna Niguel in Dana Point, California.

The ANA Multicultural Excellence Awards, now in its third year, recognize ANA member companies that have produced outstanding multicultural advertising campaigns that ran between June 2002 and May 2003.

Finalists were named in five categories:

Category Brand/Company Agency
African American
  Coors Carol H. Williams
  Nissan True Agency
  Pepsi Cola UniWorld Group
  Toyota Burrell Communications
Hispanic
  American Airlines Zubi Advertising
  California Lottery Casanova Pendrill
  Crest with Scope/P & G Bromley Communications
  Glad/Clorox Co. Dieste, Harmel & Partners
  Pepsi Si Dieste Harmel & Partners
Asian
  Foxwoods Resort & Casino Admerasia
  New York Life Insurance In-house
  U.S. Postal Service A Partnership
General Market
  Mitsubishi Motors Deutsch LA
  Starburst Grey Worldwide
  State Farm DDB Chicago
Campaign with Significant Results
  Combivir/GlaxoSmithKline Palio Communications
  Payless ShoeSource Bromley Communications
  Verizon Burrell Communications

This year's honorees will be recognized during a special ceremony at ANA's Multicultural Marketing Conference, November 2-4, 2003, at The Ritz-Carlton, Key Biscayne (Miami), Florida.

The awards are sponsored by the ANA Multicultural Marketing Committee. The committee, which was established in 1998, helps ANA members share knowledge and best practices in marketing to America's burgeoning ethnic markets. A portion of the proceeds collected from the awards submission fees will be used to help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

About the ANA
The ANA's mission is to be the Center of Excellence for Marketing - to provide industry leadership and proprietary resources that enable members to build brands, improve marketing productivity and drive business results. Access to ANA's best practices, peer-to-peer network and industry leadership enable corporate marketers to: strengthen brand management, strategic planning and execution; control costs, streamline processes and create efficiencies; optimize media management and integrated marketing communications; develop professional marketing talent; shape industry platforms that advance the practice of marketing and promote free markets, free speech and free choice; and champion the value and power of marketing. The trade association represents 330 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising. For more information visit www.ana.net This link will open an external site in a new browser. 

Press Contacts:
Steve Rubel
CooperKatz & Company for the ANA
(212) 455-8085
srubel@cooperkatz.com

Lesley Weiner
CooperKatz & Company for the ANA
(212) 455-8079
lweiner@cooperkatz.com

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ANA Announces Finalists for 2003 Multicultural Excellence Awards
 
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