Okay, it's blatant self-promotion. Until now, we've taken our various awards in stride, but lately the recognition of our site has been coming in so fast and furiously that we wanted to let users in on the news. In the end, of course, any good Web site has to speak for itself, and we trust that ours does. But here, FYI, is what others have been saying about us recently:

Please note: clicking on the links below means you will be leaving this Web site and you assume total responsibility and risk for your use of the site(s) you are visiting. This information is being provided strictly as a courtesy.

New York Life Insurance Company announced that its Web site was recognized in DALBAR's 4th Quarter 2007 WebMonitor Rankings and Trending report as one of the Top 40 Life Insurance and Annuity sites. New York Life finished 1st and has achieved Dalbar’s highest rating, “Excellent,” for fifteen consecutive Quarters. DALBAR's Life Insurance and Annuity Consumer Web site ratings are based on a scale for excellence in:

• Functionality— the quality and range of capabilities provided to users,
• Usability— the ease of entering, navigating, and locating important information on the site,
• Behavior Centric Support— the adaptation of traditional offline behavior to the online method.
• Content Currency— the relevance, timeliness, and quality of editorial content,
• Consistency— the uniform flow and presentation of the site's image, transition, and content.
• www.dalbar.com

Over 120 companies entered the 2003 Life Communicators Association (LCA) annual competition. For the corporate Web site competition, entries had to score a minimum number of points to qualify for Honorable mentions, Awards of Excellence, and the Best of Show. Only a handful of sites qualified for Awards of Excellence and NewYorkLife.com was chosen as Best of Show. NewYorkLife.com also won Best of show in 2001.

NewYorkLife.com has been awarded a Standard of Excellence WebAward in the 2003 WebAward Web Site Competition for the fourth straight year.

The WebAwards provides Web professionals recognition and validation for their outstanding work. The WebAwards are produced by the Web Marketing Association, Inc. (WMA), an independent organization founded with the exclusive purpose of evaluating and recognizing the standard of excellence of the World Wide Web for corporate Web sites. www.webaward.org

For the sixth year in a row, New York Life has been designated a winning Web site in the APEX Sixteenth Annual Awards for Publication Excellence. APEX 2004 awards were based on excellence in graphic design, editorial content and the success of the entry in achieving overall communications effectiveness and excellence. www.apexawards.com

NewYorkLife.com has been chosen as a winner of BtoB's Netmarketing 200 — an annual ranking of the best business-to-business Web sites.

The site made the final cut for its excellence based on five criteria: quality and presentation of the information, ease of navigation, design, e-commerce, and extras. www.btobonline.com

Previous Recognition:

• NewYorkLife.com was awarded the Standard of Excellence WebAward in the 2000 WebAward Web Site Competition.
• In 2000 Apex announced for the third year in a row we received an "Award of Publication Excellence" in graphic design, editorial content and in achieving overall communications effectiveness and excellence.
• Listed as one of the top 100 Innovators in e-CRM (Customer Relationship Management) by e-Week and Gartner Group.
• In 1999 eMarketer listed us #2 in their Top 10 Insurance Company Sites.
• Our Virtual Service Center received a "Standard of Excellence" award from the Web Marketing Association in 1999.
• Chosen "Best Insurance Site of 1998" by Financial Net News.
• We were named as one of Top 200 Business-to-Business sites by Business Marketing magazine (8/98).
• The site was listed as #8 for "Best Overall Content" for Insurance Company sites; #2, "Best Insurance Content"; #3, "Best Annuity Content"; #8, "Best Employee Benefits Content"; and #1, "Best Insurance Company Site" by SafeTnet.

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