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Why Keep Good Going?

At New York Life, we believe in perpetuating the good that is all around us. Keep Good Going® describes both our purpose as a business and our relationship with our customers, today, tomorrow, and over the long term. The stories and videos on this page have touched and inspired us to celebrate the ways we all Keep Good Going every day.

Celebrating Good is a place to share in all the good that families enjoy every day. Please take a moment to share what's important to you.

Keep Good Going® commercials

Life Lessons

We all have lessons we live by, some that have been passed down from generation to generation. The lessons and stories on this page inspire us to keep good going, and we hope they do the same for you. See more »

Share your life lesson.

How do you #KeepGoodGoing in your family? Do you have words of wisdom that have been passed down from generation to generation? We’d love to hear them.

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Your life lesson, as well as any accompanying photo or video, may be featured here among our numbered life lessons. Please read about the guidelines for all life lesson submissions.

Follow #KeepGoodGoing.

Visit @NewYorkLife on Twitter for daily updates on how we #KeepGoodGoing.