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Why Keep Good Going?

At New York Life, we believe in perpetuating the good that is all around us. Keep Good Going® describes both our purpose as a business and our relationship with our customers, today, tomorrow and over the long term. The stories and videos on this page have touched and inspired us to celebrate the ways we all Keep Good Going every day.

In addition, in the new Keep Good Going® Report, Christine Carter, Ph.D., a sociologist at UC-Berkeley’s Greater Good Science Center, discusses what Americans value in their lives on our Good Resources page.

We hope you will continue to explore and be moved to think about all the good in your life and share your own stories with us.

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Life Lessons

We all have lessons we live by, some that have been passed down from generation to generation. The lessons and stories on this page inspire us to keep good going, and we hope they do the same for you. See more »

Share your life lesson.

How do you #KeepGoodGoing in your family? Do you have words of wisdom that have been passed down from generation to generation? We’d love to hear them.

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Your life lesson, as well as any accompanying photo or video, may be featured here among our numbered life lessons. Please read about the guidelines for all life lesson submissions.

Follow #KeepGoodGoing.

Visit @NewYorkLife on Twitter for daily updates on how we #KeepGoodGoing.