Jen Arnold, star of The Little Couple, wins 2014 Shorty Award
Uses social media to #KeepGoodGoing
Jen Arnold, a new mom, neonatologist, and co-star of TLC’s “The Little Couple” won this year’s #KeepGoodGoing award at 6th Annual Shorty Awards celebration, held April 7 in New York City. The award honors Arnold, who tweets at @JenArnoldMD, for her use of social media to help us discover the positives in our lives, and how to live more meaningfully.
“Jennifer Arnold was nominated for this award by her fans because she embodies all that is ‘Keep Good Going’,” said Greg Galant, the co-founder and executive producer of the Shorty Awards, which honor the best of social media. “Even while facing the challenges of becoming a new mom and overcoming cancer, Jennifer has remained an inspiration by showing others how she lives meaningfully.”
This year there were 2,522 #KeepGoodGoing nominations for 716 nominees, an 87% increase over last year. Those were narrowed to seven finalists and Arnold was chosen as the winner by a panel of six judges, based on the total number of nominations received, the impact and creativity of her tweets, and innovation in the use of social media.
“I’m very grateful to have won. So much has happened this past year, and it’s the support of my family, friends, and fans who have helped me get through this journey. Your kind words and prayers have inspired me to #KeepGoodGoing,” said Arnold.
Arnold and her husband, Bill Klein, star in TLC’s “The Little Couple,” which follows their lives as a working couple with dwarfism. Arnold recently was diagnosed with choriocarcinoma, a rare cancer of the uterus, which is now in remission. Recent episodes have focused on their struggles to have a family; the couple traveled to China to adopt son Will, 4, before adopting Zoey, 2, from India.
“Dr. Arnold is a role model for many people ̶mothers, cancer patients, and just about everyone who has faced challenges in life. She documented her courageous battle with a rare cancer and inspirational journey back to health for her fans via social media. Throughout her ordeal, her tweets focused on the positive aspects of her life—her children and husband—and provided hope and encouragement to her fans,” said Dipayan Gupta, head of New York Life’s social media team.
We launched our “For Good” branding and the “Keep Good Going” campaign theme in 2012. Since then, hundreds of consumers have shared their life lessons with us. The Shorty Awards extends that sharing and is an integral part of our social media strategy. In 2013, New York Life established the #KeepGoodGoing category for the awards, honoring the best of real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram, Vine, and other social media sites.