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  • Let’s Keep Good Going

    All of our Life Lessons can serve as reminders to say “I love you”…today. But how will you say it tomorrow? How will you keep all the good in your life going tomorrow and beyond? We can help.



At New York Life, we believe in perpetuating the good that is all around us. Keep Good Going® describes both our purpose as a business and our relationship with our customers, today, tomorrow, and over the long term. The stories and videos on this page have touched and inspired us to celebrate the ways we all Keep Good Going every day.

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Share your life lesson.

How do you #KeepGoodGoing in your family? Do you have words of wisdom that have been passed down from generation to generation? We’d love to hear them.

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Your life lesson, as well as any accompanying photo or video, may be featured here among our numbered life lessons. Please read about the guidelines for all life lesson submissions.

Follow #KeepGoodGoing.

Visit @NewYorkLife on Twitter for daily updates on how we #KeepGoodGoing.