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Let’s Keep Good Going

This and all of our Life Lessons can serve as reminders to say “I love you”…today. But how will you say it tomorrow? How will you keep all the good in your life going tomorrow and beyond? We can help. For more yesterdays than we can count, we’ve helped people like you keep their promises: the ones you make to your spouse, to your children, and hey—perhaps most important—to yourself. Promises of financial security, of a college education, of a better life.

We recently added four Life Lessons to our Keep Good Going advertising campaign. You can view them all below.

Each brief, 15-second spot highlights the reasons people buy life insurance and plan for an abundant retirement. You can see all the Life Lessons here and even share one of your own.

Keeping financial promises and fulfilling Life Lessons can mean protecting your family with life insurance, building a retirement plan, or developing a suitable financial strategy that benefits current and future generations. Whatever your goal, we can help you keep good going.

We do it by following a few basic, time-tested principles that have served our customers well for nearly 170 years: We listen to your concerns and goals and then guide you, step by step, with strategies and solutions that help turn a goal into reality. We build and sustain relationships with our customers that extend for generations.

We invite you to explore our site: Read the educational articles aimed at helping you become a more informed consumer. Use our calculators. Watch the videos about the relationships between our agents and their clients. Learn about how our products and services can make life better, our singular investment philosophy, how our corporate structure lets us keep our focus on you, and why our financial strength is not an accident, but the result of acting in our customers’ best interests first, last and always.

We’ve seen a lot of yesterdays, but like you, we’re really looking forward to all the tomorrows ahead of us.

Let us help you keep good going.

Keep Good Going® commercials