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New York Life Sponsors Educational Web Site About Jim Crow Era

Tool for Educators to Teach Students About Historically Significant Period

Web Site to Go Live by April 29, Builders Say

NEW YORK, April 22, 2002 — New York Life Insurance Company announced today the launch of an educational Web site, This link will open an external site in a new browser. , designed to help secondary-level social studies and English teachers improve and expand their teaching of the Jim Crow years — the period from the end of the Reconstruction era through the mid-1950s. The educators' site is inspired in part by THE RISE AND FALL OF JIM CROW, a four-part series from Thirteen/WNET New York for PBS scheduled to air this fall. New York Life is the sole corporate underwriter of the series, the first major series about the Jim Crow era.

"We are proud to provide educators with a meaningful tool that can enhance and extend their teaching of this significant and painful period in United States history," said Sy Sternberg, chairman, president and chief executive officer, New York Life Insurance Company. "By sponsoring the PBS series THE RISE AND FALL OF JIM CROW and supporting the creation of this comprehensive educator's Web site, New York Life hopes to broaden young Americans' knowledge and understanding of this important chapter in our nation's past."

This unique site, designed exclusively for educators, will launch on April 29 and will include in-depth and comprehensive historical resources and unique educational tools. Featured on the site are essays, narratives and geography lessons as well as lesson plans, photographs, reading lists, glossaries, WebQuests and other creative interactive tools that support curriculum consistent with national and state education standards. Thousands of educators and historians are providing input that will help shape the development of the site on an ongoing basis.

Hallinan Consulting has been retained to build the educators' site. New York Life previously engaged this firm for the PBS series THE AMERICAN PRESIDENT that was broadcast nationally in 2000. That site now resides on the server of the Miller Center for the Study of the Presidency at the University of Virginia and receives more than one million hits per month.

New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, annuities and long-term care insurance. Through New York Life Investment Management, New York Life's affiliates provide institutional asset management, retirement plan and trust services and an array of securities products and services such as institutional and retail mutual funds.



Karen Finkston Payes
New York Life
(212) 576-5624

Mike Holloway
Edelman Public Relations
(212) 704-4532

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New York Life Sponsors Educational Web Site About Jim Crow Era

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