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New York Life Foundation Awards $500,000 to Support Girls Incorporated Violence Prevention Initiative

Grant Supports the Expansion and Enhancement of Program for Girls 6 to 18

New York, N.Y., December 11, 2009 - Girls Incorporated announced it was awarded a two-year, $500,000 grant from the New York Life Foundation to support new components of Girls Inc. Project BOLD®, a research-based after-school program designed to help girls and young women avoid, address, and cope with violence. The new Be BOLDSM curriculum helps younger girls (6 - 8 years old) recognize and increase their inner strength. The program will be piloted in five locations: Girls Inc. of the Berkshires, MA; Girls Inc. of Metro Denver, CO; Girls Inc. of Orange County, CA; Girls Inc. of Owensboro-Daviess County, KY; and Girls Inc. of Pinellas, FL.

The funds will also allow Girls Inc. to begin to develop a set of activities for older teen girls (15 - 18 years old) to address violence in teen relationships. Together, these new age-appropriate components are set to expand the Girls Inc. Project BOLD® program to serve girls ages 6 to 18 and help tens of thousands of girls and young women address gender-based violence in their communities and relationships.

"This generous support from the New York Life Foundation ensures that Girls Inc. can serve the distinct needs and concerns of a wider population of girls," said Joyce M. Roché, president and chief executive officer of Girls Inc. "Gender-based violence is a growing concern in our communities and we are particularly aware of the need for safe environments in the lives of today's girls and young women. This support helps us to counteract these trends and minimize their effects."

"We are proud to partner with Girls Inc. to help educate and empower thousands of girls," said Chris Park, president, New York Life Foundation. "It's gratifying to know our support will enable young women and girls to build the skills necessary to prevent gender-based violence in their communities, homes and schools."

Created over a decade ago, Girls Inc. Project BOLD® is a multi-phased, age-appropriate violence prevention curriculum that helps girls build the knowledge, skills, and attitudes to live safer lives and create more secure environments in their homes, schools, and communities.

About Girls Inc.
Girls Incorporated® is a nonprofit organization that inspires all girls to be strong, smart, and BOLDSM through a network of local organizations in the United States and Canada. With local roots dating to 1864 and national status since 1945, Girls Inc. has responded to the changing needs of girls through research-based programs and public education efforts that empower girls to understand, value, and assert their rights. In 2008, Girls Inc. reached over 900,000 girls through Girls Inc. affiliates, our web site, and educational publications. For more information, please visit the organization's Web site at

About The New York Life Foundation
Inspired by New York Life's tradition of service and humanity, the New York Life Foundation has, since its founding in 1979, provided more than $120 million in charitable contributions to national and local nonprofit organizations. Through its focus on "Nurturing the Children," the Foundation supports programs that benefit young people, particularly in the areas of mentoring, safe places to learn and grow, educational enhancement opportunities and childhood bereavement. The Foundation also encourages and facilitates the community involvement of employees, agents, and retirees of New York Life through its Volunteers for Life program. To learn more, please visit the Foundation's Web site at

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New York Life Foundation Awards $500,000 to Support Girls Incorporated Violence Prevention Initiative

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