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New York Life Launches Interactive Microsite That Offers Consumers Custom-Made Solution

Guarantees Matter Seeks to Bridge Consumer's Individual Financial Need with Appropriate Solution

NEW YORK, N.Y., January 22, 2010 - New York Life Insurance Company today announced the launch of, a rich media experience that offers consumers educational and planning materials to help them navigate the changing financial landscape. The site offers insights and solutions to help consumers understand how their financial needs may have changed by the 'Great Recession' and how they can be better prepared for their financial needs in the future.

"In a time when we believe more consumers are looking to save rather than spend, to mitigate risk rather than shoot for the big return, this site identifies a customized solution set for consumers when there are no more important words than 'guarantees matter'," said Ken Hittel, vice president of New York Life's Corporate Internet Department. "We believe that the company's mutual form of ownership, financial strength, highest possible ratings from all four ratings agencies, and robust sales growth show that when guarantees matter, consumers are choosing New York Life. For 165 years New York Life has delivered on its promises to its policyholders and it is our belief that today consumers are seeking new resources from high quality companies when they look to educate themselves about their financial needs. By engaging this interactive web site, consumers will find customized solutions from a company that is continuing to deliver guarantees that matter."

Guarantees Matter delivers a rich user experience utilizing animated videos, interactive tools, and topical content emphasizing that a 'promise made is a promise kept.' The site features two interactive components in the form of brief but detailed surveys that engage the consumer about their financial goals and current financial situation. The "Retirement Maximizer" and "Guaranteed Solutions Explorer" provide personalized results that guide users to tailor-made plans for achieving those goals.

The streamlined web site features four sections:

  1. The "Navigating Volatility" section details the events that led up to the 2008 financial crisis, why New York Life neither needed nor accepted any government assistance in the wake of the financial crises and what this means for policyholders.
  2. The "Guaranteed Solutions" section explores the different ways to address negative effects of lowered 401(k) balances and financial protection concerns.
  3. A History of Financial Strength," notes the historical success and perseverance of mutually owned insurers and New York Life's own history of meeting customer's needs in times of war, epidemic, and natural disaster for 165 years.
  4. Finally, the "New York Life Community" section showcases the extraordinary work of New York Life agents across the country, which includes individual stories of the impact agents have on families and businesses as well as how to find an agent in your neighborhood.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments**provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Please visit New York Life's Web site at for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 4, 2009

**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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New York Life Launches Interactive Microsite That Offers Consumers Custom-Made Solution

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