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New York Life’s Interactive Micro-site, Guaranteesmatter.com, Wins Multiple Awards

Insurer's Website Cited for Innovation, Demonstrated Standard of Excellence

NEW YORK, N.Y., June 4, 2010 - New York Life Insurance Company today announced that it has received multiple awards for its interactive micro-site, GuaranteesMatter.com, which offers insights and solutions to help consumers understand how their financial needs may have changed by the 'Great Recession' and how they can be better prepared for their financial needs in the future. The awards include:

  • The 2010 Interactive Media Awards' Best in Class Award bestowed by Interactive Media Council, which is the highest honor representing the best in planning, execution, and overall professionalism for web sites.
  • The Outstanding Web site Award bestowed by the 2010 Interactive Advertising Competition, which recognizes quality of advertising and promotion compared to peer web sites.
  • The Gold winner in the Consumer Retail category of the 16th Annual Portfolio Awards by the Financial Communications Society, which recognizes innovative work. New York Life received this award with the micro-site's design firm, IQ Interactive, and Diamond Consultants.
  • An Official Honoree selection in the Insurance category for the 2010 Webby Awards.

"We are very pleased that the industry has recognized GuaranteesMatter.com as an innovative, high-quality web site for consumers," said Kenneth Hittel, vice president of the Corporate Internet Department at New York Life. "Providing this rich-media experience is an engaging way to offer consumers education and planning materials to navigate the financial landscape and exemplifies our ongoing commitment to serving consumers."

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance.

New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Please visit New York Life's Web site at www.newyorklife.com or www.guaranteesmatter.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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New York Life’s Interactive Micro-site, Guaranteesmatter.com, Wins Multiple Awards

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