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New York Life's Web Site Receives Top Ranking From Dalbar For Fifth Consecutive Year

Company's Consumer Web site Reaches Milestone for Excellence in Life Industry

NEW YORK, N.Y., August 24, 2010 — New York Life Insurance Company today announced that its consumer Web site,, achieved a milestone in excellence with the #1 position on DALBAR's Webmonitor Ranking Report for 20 consecutive quarters - five full years of leadership.

New York Life was named the top performing Life Insurance and Annuity Consumer Web site in DALBAR's WebMonitor Q2 2010 Rankings and Trending Report. DALBAR evaluates life insurance and Annuity Web sites on a daily basis, and sites are scored on a 100-point scale on several criteria, which are grouped into five broad categories: functions, usability, content currency, consistency, and behavior centric. New York Life has also carried the DALBAR "Excellent" designation for 25 consecutive quarters, more than six full years.

"We are pleased to be recognized by such a prestigious institution as the very best of the best-in-class Consumer Life Insurance and Annuity Web sites in the financial services industry," said Kenneth Hittel, vice president of the Corporate Internet Department at New York Life. "We are committed to offering internet users accurate, accessible, and pertinent information to make important financial decisions for themselves and their families."

DALBAR's WebMonitor tracks Web site innovations across the financial services industry and identifies the industry's best sites, along with the latest trends and innovations.

Earlier this year, the company announced that its interactive microsite,, which launched in January of 2010, received multiple awards. The microsite was created to offer insights and solutions to help consumers understand how their financial needs may have changed by the 'Great Recession' and how they can be better prepared for financial needs in the future. The awards included the 2010 Interactive Media Awards' Best in Class (Insurance) Award, the Outstanding Website Award bestowed by the 2010 Interactive Advertising Competition, the Gold winner in the Consumer Retail category of the 16th Annual Portfolio Awards by the Financial Communications Society, and an Official Honoree selection in the Insurance category for the 2010 Webby Awards. Additionally, after the microsite won the Best in Class award, Interactive Media Awards subsequently chose as a Top 10 Web site from the 43 Best in Class industry winners.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States*and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Please visit New York Life's Web site at for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.

**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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New York Life's Web Site Receives Top Ranking From Dalbar For Fifth Consecutive Year

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