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New York Life, Big East to Partner on Basketball Championships

Company to Serve as Presenting Sponsor of Both Men's and Women's Tournaments
For Immediate Release

NEW YORK, NY, January 26, 2010 - New York Life Insurance Company has secured the rights as Presenting Sponsor of the 2010 BIG EAST Men's and Women's Basketball Championships, company officials and the conference have announced. New York Life is the largest mutual life insurance company* in the United States with 11,500 agents across the country.

The 2010 BIG EAST Men's Basketball Championship Presented by New York Life will be held March 9-13 at Madison Square Garden.

The 2010 BIG EAST Women's Basketball Championship Presented by New York Life will be held March 5-9 in Hartford, CT, at the XL Center.

"The BIG EAST Conference is very pleased to be associated with New York Life, a premier company with worldwide standing," stated BIG EAST Conference Commissioner John Marinatto. "Our Men's and Women's Basketball Championships are among the most premier collegiate events in all of sports. The men's basketball championship is played in the Mecca of College Basketball in the heart of the biggest media market in the world, while our women's tournament in Hartford continues to lead the nation in attendance year after year.

"This new partnership with an esteemed company like New York Life brings even more prestige to these events, and we are thrilled to welcome them to the BIG EAST Conference family." As the presenting sponsor of both tournaments, New York Life will be designated as the exclusive life insurance company of The BIG EAST and will receive prominent exposure inside and outside of the host arenas. The company will additionally have an extensive print, radio and online presence in conjunction with both events, as well as a major media package on ESPN telecasts of both men's and women's regular season league and tournament games. Last year New York Life was the on-line sponsor of the tournaments.

"New York Life is proud to sponsor the upcoming BIG EAST Men's and Women's basketball tournaments," said William Werfelman, a spokesman for New York Life. "Our agents and employees definitely have something in common with the loyal fans, alumni and students of the BIG EAST schools, who know that selfless play usually results in championships. Our company is all about the selfless gift of life insurance to protect one's family -- and we've kept these commitments to policyholders since 1845." The agreement between New York Life and The BIG EAST will be managed by ISP Sports, the exclusive multimedia rightsholder for the conference. The deal was negotiated by TargetCast tcm, media agency of record for New York Life.

For More Information - Contact John Justus, ISP Sports (jjustus@ispsports.com/ 336-831-0767)

NEW YORK LIFE INSURANCE COMPANY
New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 4, 2009.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

THE BIG EAST CONFERENCE
The BIG EAST is the largest and most diverse Division I conference in the country. It was formed in 1979 and represents the athletic interests of 16 member institutions including the University of Cincinnati, University of Connecticut, DePaul University, Georgetown University, University of Louisville, Marquette University, University of Notre Dame, University of Pittsburgh, Providence College, Rutgers University, St. John's University, Seton Hall University, University of South Florida, Syracuse University, Villanova University and West Virginia University. The BIG EAST Conference has captured 25 national championships in six different sports and is a founding member of the Bowl Championship Series. For more information on the Conference and its membership, please visit www.bigeast.org.

The BIG EAST Conference was created in 1979, is a founding member of the Bowl Championship Series and represents eight Division I-A member institutions for football including the University of Cincinnati, University of Connecticut, University of Louisville, University of Pittsburgh, Rutgers University, University of South Florida, Syracuse University and West Virginia University. For more information on the Conference and its membership, please visit www.bigeast.org.

ISP - AMERICA'S HOME FOR COLLEGE SPORTS
ISP is the country's largest and fastest growing collegiate multimedia rights holder, with partnerships involving more than 60 NCAA member institutions, conferences, bowl games and venues. The ISP family of leading universities and conferences reaches into 34 states from the Northeast through the mid-Atlantic and Southeast, while extending across the Southwest and most of the West coast as well. The company, which is based in Winston-Salem, NC, produces a variety of sponsorship opportunities and services for its partner schools and corporate clients, including publications, radio/TV networks, internet sites, game event promotions and stadium/arena signage.

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New York Life, Big East to Partner on Basketball Championships

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