The Company You Keep

New York Life and Rainbow/PUSH Coalition's 1,000 Churches Connected Team Up to Provide Educational Seminars to Families Nationwide

Life Insurance Seminars in Five Cities To Boost Financial Literacy, Economic Independence

CHICAGO, IL, July 22, 2002 — The Reverend Jesse L. Jackson, Founder and President of the Rainbow/PUSH Coalition and the One Thousand Churches Connected Program and Sy Sternberg, Chairman, President and Chief Executive Officer of New York Life Insurance Company will today announce a partnership that will provide financial education seminars to thousands of families across the country through community churches. The partnership will enable select agents from New York Life's elite sales force to provide education about life insurance and other financial products to underserved communities in five key cities including Atlanta, GA; Chicago, IL; Los Angeles, CA; Newark, NJ and Queens, NY. This announcement was made at a kick-off celebration during the Rainbow/PUSH Coalition and Citizenship Education Fund Annual Conference.

"The One Thousand Churches Connected project aims to help churches bring the vital message of economic literacy and sound financial planning to their communities from the pulpit," said Rev. Jackson. "We are helping to realize economic potential of our community, and we are proud to join with New York Life in this important endeavor. We firmly believe that this partnership will provide a positive example of 'win-win' cooperation between underserved communities and the leaders of the financial services industry."

"New York Life's partnership with One Thousand Churches Connected will enable thousands of families to receive vital information about life insurance and other financial products that can have a profound effect on their financial literacy and economic well-being," said Sternberg. "By reaching out to the African-American community through local churches, New York Life is helping to improve consumers' understanding of key financial principles to bolster their economic independence."

Highly trained New York Life agents will conduct seminars at community churches on such critical topics as life insurance, annuities, long-term care insurance and college savings plans, and will provide tips that will enable attendees to take control of their financial well-being.

About the Rainbow/PUSH Coalition
The Mission of the Rainbow/PUSH Coalition is to defend, protect and gain civil rights, to even the playing field in all aspects of American life, and to secure peace in the world. The Rainbow/PUSH Coalition is a multiracial, multi-issue, international membership organization founded by Rev. Jesse L. Jackson, Sr. The Rainbow/PUSH Coalition is uniting people of diverse ethnic, religious, economic and political backgrounds to make America's promise of "liberty and justice for all" a reality.

One Thousand Churches Connected is an initiative of the Rainbow/PUSH Coalition designed to bring the message of economic responsibility to families through churches across the country. By empowering neglected communities through the One Thousand Churches Connected program, the vision of economic stability through the foundation of the community, the church, can be realized.

About New York Life
New York Life Insurance Company, a Fortune 100 company, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Founded in 1845 and headquartered in New York City, New York Life and its affiliates offer life insurance, annuities and long-term care insurance. New York Life Investment Management, LLC, a New York Life affiliate, provides institutional asset management, retirement plan and trust services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Contacts:

Karen Finkston Payes
New York Life
(212) 576-5624

Michael Holloway
Edelman Worldwide
(212) 704-4532

Keiana Peyton-Barrett
Rainbow/PUSH
(773) 256-2714

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New York Life and Rainbow/PUSH Coalition's 1,000 Churches Connected Team Up to Provide Educational Seminars to Families Nationwide

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