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$10,000 Scholarship Up For Grabs: New Utah Challenge between the Brigham Young University Cougars and the University of Utah's UTES Football Teams

Team with the Most Offensive Yards Awarded Scholarship from New York Life

SALT LAKE CITY, UT, September 30, 2010 - New York Life Insurance Company today announced the launch of a sponsorship that includes a $10,000 scholarship competition between the University of Utah and Brigham Young University (BYU). The school whose football team completes the most offensive yards during the regular season will receive a $10,000 check for their general scholarship fund.

"The competition for the scholarship builds on this exciting rivalry, and the end result is that a student can tackle his or her academic career with the help of New York Life," said William C. Gallagher, managing partner, Utah General Office, New York Life. "New York Life is proud to be a part of this competition, drawing attention to positive forward progress where offensive yards give way to assisting a student with success in life."

The scholarship will be presented live on MountainWest Sports Network during the half-time of the BYU vs. University of Utah game on November 27.

Utah 9 30 10 Photo

In conjunction with the scholarship, the sponsorship also includes "New York Life Double Coverage," an exciting new video graphic feature, for the entire season. Four times during each BYU and University of Utah game, the screen will split, and the viewer will see a shot of the field on one side and a feed of a specific player on the other. The announcer will say, "This is 'New York Life Double Coverage,' New York Life Insurance Company can help you cover your basic expenses in retirement. To learn more, contact a New York Life agent."

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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$10,000 Scholarship Up For Grabs: New Utah Challenge between the Brigham Young University Cougars and the University of Utah's UTES Football Teams

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