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New York Life Suits Up for NFL and College Football Advertising on TV and Radio

NEW YORK, N.Y., October 19, 2010 - New York Life Insurance Company today announced its television advertising campaign plan for National Football League ® (NFL) games and college football games.

New York Life's national commercials will air during several of the greatly-anticipated NFL matchups this season including the ESPN Monday Night Football games between the New York Giants and Dallas Cowboys, the Philadelphia Eagles and Washington Redskins and the New Orleans Saints and Atlanta Falcons. In addition, the campaign includes a season-long NFL sponsorship of national and regional American Football Conference (AFC) games on CBS, culminating in the AFC Championship Game.

New York Life television commercials will also be airing during key college football games including season-long sponsorships of SEC games on CBS, including the SEC Championship game; University of Utah and Brigham Young University games on the Mountain West Network; and a 40-plus game schedule of college football on ABC and ESPN including the rivalry match-up between Michigan and Penn State; and a seven game schedule of Notre Dame games on NBC. In addition, radio advertisements will run season-long for LSU Tigers games in both Baton Rouge and New Orleans.

Executive Vice President of U.S. Life and Agency Mark Pfaff said, "The advertising campaign during football games reminds loyal football fans that the way to tackle ones financial goals and gain financial security is best done with proper protection from New York Life, a company with a winning record of more than 165 years of delivering on its promises."

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life's Web site at www.newyorklife.com for more information.

*New York Life is the largest mutual life insurance company based on the Fortune 500, ranked within industries, Insurance: Life, Health (Mutual), Fortune magazine, May 3, 2010.
**New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.

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New York Life Suits Up for NFL and College Football Advertising on TV and Radio

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