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New York Life Ranks First in Dalbar WebMonitor Ranking Report

Company is First on List of Life Insurance and Annuity Web Sites

NEW YORK, N.Y., March 29, 2005 — New York Life Insurance Company today announced that its consumer Web site — — is ranked first out of more than 200 evaluated by DALBAR in their fourth Quarter 2004 WebMonitor Rankings and Trending report on life insurance and annuity consumer sites. Moreover, for the third consecutive quarter, achieved the DALBAR designation of "Excellent."

"We are pleased to be recognized by this prestigious institution for providing our site customers with superior service as they seek to make important financial decisions for themselves and their families," said Kenneth Hittel, vice president, Corporate Internet. "Our site offers a broad range of information and features to policyholders and potential policyholders, enabling them to self–service and self–educate, and achieve a comfort level in working with a professional New York Life agent."

DALBAR 's life insurance and annuity consumer Web site ratings are based on a scale for excellence in: functionality– the quality and range of capabilities provided to users; usability — the ease of entering, navigating, and locating important information on the site; behavior centric support — the adaptation of traditional offline behavior to the online method; content currency — the relevance, timeliness, and quality of editorial content; and consistency — the uniform flow and presentation of the site's image, transition, and content.

DALBAR, Inc. is a financial services research firm that measures the performance of customer service programs in the financial services industry. To be recognized among the industry's elite service providers, companies are evaluated over a 12–month period.

Headquartered in Boston, with additional offices in Toronto, DALBAR also develops standards for, and provides research, ratings, and rankings of intangible factors to the mutual fund, broker/dealer, discount brokerage, life insurance, and banking industries. They include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial–professional ratings. For more information on the DALBAR survey, visit

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life's family of companies offers life insurance, annuities and long–term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

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New York Life Ranks First in Dalbar WebMonitor Ranking Report

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