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New York Life Celebrates Life Insurance Awareness Month

Company Joins Industry Campaign to Educate Consumers on Life Insurance

NEW YORK, N.Y., September 7, 2005 — New York Life Insurance Company is partnering with the Life and Health Insurance Foundation for Education ( to sponsor Life Insurance Awareness Month (LIAM) this September, a comprehensive public awareness campaign aimed at promoting the importance of life insurance among America's families and businesses.

Sy Sternberg, chairman and chief executive officer of New York Life Insurance Company said, "For more than 160 years, our agents in communities across the nation have aided families in planning for their financial future. We are proud to join LIFE in this industry-wide initiative to educate consumers about the role life insurance plays to ensure the financial security of America's families."

New York Life Insurance Company is one of more than 100 companies and trade groups committed to promoting Life Insurance Awareness Month. New York Life plans to support the industry-wide awareness campaign with advertising and additional outreach to agents and policyholders.

"Life insurance offers peace of mind to families and businesses. But with an estimated 60 million Americans lacking adequate life insurance coverage, the need for an industry-wide initiative is clear. By partnering with LIFE, we are continuing our commitment to help bring that peace of mind to even more families," said Paul Morris, senior vice president in charge of Agency Department.

The Life and Health Insurance Foundation for Education (LIFE) is a non-profit organization dedicated to addressing the public's growing need for information and education about life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role agents perform in helping families, businesses, and individuals find the insurance products that best fit their needs. Since its inception in 1994, LIFE has developed a diverse educational program which educates consumers and empowers them with the knowledge needed to make informed insurance decisions.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United Sates and one of the largest life insurers in the world. Headquartered in New York City, New York Life's family of companies offers life insurance, annuities and long-term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliate provide an array of securities products and services, as well as institutional and retail mutual funds.

Visit our LIAM Web Site at

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New York Life Celebrates Life Insurance Awareness Month

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