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New York Life Joins Industry to Educate Consumers about the Importance of Life Insurance

New York Life Promotes Product Innovation as a Way to Spark Consumer Interest in This Most Valuable Family Protection

NEW YORK, N.Y., September 5, 2006 — New York Life Insurance Company is partnering with the Life and Health Insurance Foundation for Education (LIFE) to sponsor the third annual Life Insurance Awareness Month this September, a comprehensive public awareness campaign to promote the importance of life insurance.

With industry statistics reporting that 68 million adult Americans have no life insurance, Life Insurance Awareness Month was created to help educate consumers of the benefits of life insurance and the financial protection it brings to families.

Sy Sternberg, chairman and chief executive officer of New York Life Insurance Company said, “Over 10,000 New York Life agents work in local communities across the country bringing families and businesses financial security through the purchase of life insurance. This industry-wide effort builds on the work of our agents and brings even more attention to the importance of life insurance. We are proud partners of LIFE and Life Insurance Awareness Month.”

“Life Insurance Awareness Month has made significant strides in getting the word out about the need for life insurance, but there is still more to do with many Americans still lacking adequate protection,” said Phil Hildebrand, vice chairman, New York Life Insurance Company. “New York Life now offers life insurance products that allow consumers to choose how long to pay premiums and to set up a stream of income in retirement, providing important options to families. Offering consumers these types of innovative products to meet their needs is one way to ensure more families have the financial protection that only life insurance provides.”

New York Life Insurance Company is one of more than 100 companies and trade groups committed to promoting Life Insurance Awareness Month. New York Life plans to support the industry-wide awareness campaign with advertising and additional outreach to agents and policyholders.

The Life and Health Insurance Foundation for Education (LIFE) was founded in 1994 in response to the public’s growing need for information and education on life, health, disability and long-term care insurance. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses and individuals find the insurance products that best fit their needs. To learn more about these topics, please visit www.life-line.org.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, annuities and long-term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

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New York Life Joins Industry to Educate Consumers about the Importance of Life Insurance

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