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New York Life Supports LSU Tigers Throughout 2007 Football Season

Company Television Commercials Run on Local Baton Rouge and New Orleans Stations

Campaign Centers on Enduring Values that Bring Peace of Mind

BATON ROUGE, September 5, 2007–New York Life Insurance Company today announced the launch of a local television and radio advertising campaign which will run through the Louisiana State University Tigers Football season on the local CBS affiliates, WAFB-TV in Baton Rouge, WWL- TV in New Orleans, and on ESPN/Cox Cable in New Orleans. Local radio shows including the Tiger Sportsline Show with Les Miles, and the Tiger Zone Show with Charles Hanagriff, will also carry New York Life commercials during the games.

“Supporting the LSU Tigers through this ad campaign highlights New York Life’s deep commitment to the community,” said Thomas L. McConathy, managing partner, Baton Rouge General Office, New York Life. “New York Life is proud to be a part of the Baton Rouge community for over 160 years and this local campaign illustrates the strength and stability of New York Life; qualities that resonate with our community.” He noted that New York Life has been serving Louisiana policyholders since 1846.

“The message that a promise from New York Life is a promise that lasts and provides enormous peace of mind in today’s world, is a strong message to the local community,” said Scott Norris, managing partner, New Orleans General Office, New York Life. “This advertising effort is an outgrowth of our local commitment to provide financial security to families and businesses in this community. This effort brings two American icons together – New York Life and the LSU Tigers – we’re very proud of that.”

New York Life’s support of LSU Tigers’ Football season is part of the company’s commitment to the region. Earlier this year, New York Life Insurance Company donated 25,000 Zagat Surveys to the New Orleans Metropolitan Convention and Visitors Bureau in an effort to support the revitalization of New Orleans following Hurricane Katrina. In addition, the company and its employees have contributed more than $1 million to relief efforts following Hurricane Katrina. And, the New York Life Foundation has funded computer learning centers for Boys and Girls Clubs and refurbished libraries in the region.

The advertising campaign being aired in Louisiana is built around New York Life’s unwavering commitment to its core values of financial strength, integrity and humanity throughout its 162-year history. The television commercials tell the story of New York Life’s lasting promises and solid values across the decades in large cities and small towns across America. New York Life’s tagline, “The Company You Keep,” closes each advertisement, and the iconic gold pinnacle of New York Life’s landmark headquarters in Manhattan is featured prominently.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Please visit New York Life’s Web site at for more information.

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New York Life Supports LSU Tigers Throughout 2007 Football Season

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