Feb. 23, 2012
New York Life's Cultural Markets Department has been an industry leader for over 15 years.
We have more cultural market agents than any other insurance company.
More of our new hires are related to a cultural market than any other insurance company's hires.
More of our sales are on behalf of a cultural market agent than are the sales of any other company's agents.
These are the reasons why New York Life is the company you keep.
When New York Life formed its Cultural Markets Division in the early 1990s, recognizing and celebrating diversity were among the goals. The larger goal, however, was to ensure that the Company and its Agents continued to protect people in communities that were fast becoming culturally diverse.
Today, both goals have largely been achieved, as the Cultural Markets account for 38% of Life cases and 44% of New York Life's annual manpower growth. "The vision," says Jane Conti, Vice President in charge of Cultural Markets, "is to be the Company of the Community, which reflects New York Life's beliefs that our Agents mirror the communities they serve."
Indeed, if current trends continue, communities will become even more diverse in the future. According to projections by the Pew Research Center, the population of the United States will rise to 438 million in 2050, from 296 million in 2005. Of this increase, 82% will represent immigrants and their U.S. born descendents whom New York Life strives to serve and protect. Based on current demographics and growth projections, the Cultural Markets Division focuses on six key markets-African American, Asian-Indian, Chinese, Hispanic, Korean, and Vietnamese-and the unit ensures we are serving the people in the communities in which we live.
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