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New York Life’s Korean Marketing Unit Holds Second National Conference

Conference for U.S. Agents and Managers Will Host Contingent from Korea for the First Time

NEW YORK, N.Y., APRIL 21, 2008 – New York Life Insurance Company announced that it will hold its second national conference April 21- 23 for New York Life agents who serve the Korean market. The conference offers New York Life agents an opportunity to share best practices and discuss ways to address the financial needs of the Korean-American community. And, for the first time, agents and managers from New York Life’s South Korean subsidiary, New York Life Insurance, LTD, will also participate in this networking conference.

“New York Life agents are committed to meeting the financial needs of the communities we serve. We are proud to be one of the only life insurance companies to offer this level of service and support to our agents to meet the needs of the Korean-American market,” said Jane Conti, vice president, Agency Department. “We are pleased to host agents and managers from New York Life Insurance, LTD, New York Life’s South Korean subsidiary, which will give us an even broader perspective of the Korean community.”

“As the Korean-American market in the United States grows in size and affluence, New York Life is committed to meeting the changing needs of this market,” said Janet Choi, assistant vice president, head of the Korean Market at New York Life’s Home Office in Manhattan. “Conferences like this help agents to network and share best practices to ensure we are serving the financial needs of the Korean community.”

Conference events will include training workshops and networking opportunities. This year’s theme, “Not You, Not Me, But Us,” is translated from a Korean saying that means, “We Are One.” The theme was chosen because it illustrates the value New York Life agents place on teamwork and that it is a key component to their success.

The Korean Marketing Unit is dedicated to increasing outreach to the community. New York Life offers a Korean language Web site which focuses on providing Korean-American agents, policyholders, and prospects the most up-to-date information about New York Life’s products and services. The Web site also features Korean language concept papers, television and radio commercials, e-mail access for Korean language inquiries and information about sponsorships across the country.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investment Management LLC provides institutional asset management, retirement plan and trust services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

For more information about becoming an agent with New York Life, call our Recruiter Response number at 1-877-900-9373. Please visit New York Life’s Web site at www.newyorklife.com

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New York Life’s Korean Marketing Unit Holds Second National Conference

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