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The Catalog For Giving® Of New York City Awarded $300,000 Grant By The New York Life Foundation

Funds to Support Education and Mentoring of At-Risk Children and Youth in NYC

NEW YORK, N.Y., October 1, 2008 – The New York Life Foundation has awarded a three-year $300,000 grant to The Catalog for Giving® of New York City. This grant will support the education and mentoring components of The Catalog’s Fifth Edition grassroots member organizations.

"It’s a privilege to be recognized by The New York Life Foundation for the work we are doing to positively impact children’s lives. More importantly, it is an honor to use these funds to support a wonderful group of innovative organizations that might slip under the radar without The Catalog's assistance," said Susan Wyant, The Catalog's executive director.

"Providing the children of New York City with safe places to learn and grow is a priority for our Foundation. The Catalog for Giving highlights ten organizations that do this on a local level. Their work deserves recognition and financial support, and we are happy to offer that,” said Chris Park, president, New York Life Foundation.

The Catalog is a unique nonprofit organization that raises funds and awareness for emerging grassroots groups that directly serve children and youth who have been adversely affected by poverty, drugs, crime and violence. Member organizations have been carefully screened – programmatically and financially – and each, on shoestring budgets, has been able to transform the lives of at-risk youth in creative ways.

Member programs become part of The Catalog's family for a three-year period of time. The Catalog's multi-year commitment of unrestricted financial support provides an important and stable funding source. During this time, each program receives annual direct support from The Catalog, support from individual funders, access to staff expertise, and inclusion in Catalog marketing and media initiatives as well as opportunities for program presentation at special events.

The Catalog works with each member organization to strengthen their leadership, governance and fund development capacity, and assists with grant writing and research, connecting member organizations with potential Board members, and, at the request of the organizations, introductions to corporate funders that currently support other member organizations.

The nonprofits chosen for The Catalog for Giving’s Fifth Edition will be officially announced at its Urban Heroes Awards Benefit on October 21st at Chelsea Piers. For ticket information, please call (212) 765-8212.

Catalog for Giving Fifth Edition Member Organizations are as follows:

  • Children’s Press Line Children’s Press Line is a youth media and leadership program with the mission of ensuring that children grow up as active participants in society.
  • Community~Word Project Community-Word Project is an arts-in-education organization that provides creative arts residencies that serve low-income, high-risk public school youth throughout the City.
  • Figure Skating in Harlem Figure Skating in Harlem provides educational, cultural and athletic opportunities for girls in the Harlem community through the unique discipline and art of figure skating.
  • Girls for Gender Equity Girls for Gender Equity is committed to the physical, psychological, social and economic development of girls and women.
  • Groundswell Community Mural Project Groundswell Community Mural Project brings together professional artists, youth, grassroots organizations and communities in partnership to create works of public art in under-represented neighborhoods.
  • Kids Creative Kids Creative stresses the important role performing arts have in helping children develop the creative, critical thinking and social skills necessary to make peace both within themselves and within society.
  • Opening Act Opening Act is a free long-term after school theatre program that provides students attending New York City’s most underserved public schools the opportunity to gain confidence, pride and the knowledge they need to succeed at anything in life.
  • Reciprocity Foundation The Reciprocity Foundation provides educational and youth development programming to homeless and foster-care youth.
  • ROW New York Row New York combines rigorous athletic training and individualized academic tutoring to empower girls and young women to be strong athletes and successful students as they grow into healthy, responsible adults.
  • Young Athletes, Inc. Young Athletes provides at-risk youth with structured programs that improve fitness, academic growth, discipline, self-sufficiency and leadership in an effort to steer them towards a positive future.

The Catalog for Giving® of New York City
The mission of The Catalog for Giving is to transform the lives New York City children and teens whose opportunities are severely limited by poverty, crime, drugs and violence. The Catalog identifies, funds and supports emerging local organizations that use extraordinary approaches to set disadvantaged young people on new paths to success. Expenses of The Catalog for Giving are fully funded by its board of directors, so that 100 percent of donations go to the featured organizations and the young people they serve. Since its inception in 1994, The Catalog has raised over $10 million for its programs and helped transform the lives of more than 100,000 children across the five boroughs. For more information, call (212) 765-8212 or visit

The New York Life Foundation
The New York Life Foundation is the major vehicle through which New York Life Insurance Company channels contributions to national and local nonprofit organizations. Through its Nurturing the Children initiative, the Foundation supports organizations, programs and services that target young people, particularly in the areas of mentoring, safe places to learn and grow, and educational enhancement opportunities. Since 1979, the New York Life Foundation has donated more than $100 million to national and local nonprofit organizations. Please visit the Foundation’s Web site at

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The Catalog For Giving® Of New York City Awarded $300,000 Grant By The New York Life Foundation

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