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New York Life Launches Enhanced Web Mobility

One of First Insurers to Offer Online Visitors Enhanced Mobile Access

NEW YORK, N.Y., March 11, 2009 – New York Life Insurance Company today announced that several of its Web-based offerings are now available on more than 700 models or over 98% of cell phones and handheld mobile devices. New York Life Web content, including the company’s rich educational content and the ability to connect with, or become, an agent is now available on virtually every type of mobile device.

“Mobile devices have become an indispensable part of consumers’ lives and as a result mobile technology is fast becoming a top customer request. With over 6,000 mobile visitors per month, it is clear that optimizing our online offerings for all these devices is meeting the needs of our customers and potential customers,” said Kenneth Hittel, vice president of the Corporate Internet Department at New York Life. “We are pleased to be one of the first insurers to offer this convenience, and combined with the Web 2.0 features New York Life launched last year, we believe we are creating the most value for our Web visitors.”

New York Life’s mobile service now offers consumers the ability to:

  • find information on a range of financial products and their features, including research findings on insurance amounts and achieving financial goals such as securing retirement income and leaving an inheritance;
  • connect directly with the “Click-to-Call” feature and speak with a service representative on a range of New York Life insurance, annuity, and long-term care insurance products, including those available through AARP;
  • find a New York Life office or agent by name, address, city, state, or zip code, call one directly with the “Click-to-Call” feature, or use a form to request a consultation; and
  • learn how to become a New York Life agent and apply online with a short and convenient e-mail form.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds. Please visit New York Life’s Web site at for more information.

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New York Life Launches Enhanced Web Mobility

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