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New York Life Sponsors PBS Series "The Supreme Court" To Premiere January 31, 2007

Companion Web Site Shares with Educators and Students the Court's Fascinating History and Enormous Impact on American Society

NEW YORK, N.Y., September 20, 2006 — New York Life Insurance Company announced today that it is the sole corporate underwriter of The Supreme Court, a four–part series from Thirteen/WNET New York for PBS scheduled to air January 31st and February 7, 2007 from 9–11pm. The Supreme Court will be the first major television series to trace the story and influence of America's highest court. The Supreme Court is the fourth PBS series that New York Life has sponsored, following The American President, The Rise and Fall of Jim Crow, and Slavery and the Making of America.

In addition, New York Life has launched, an educational Web site  designed to help secondary–level social studies teachers improve and expand their teaching of The Supreme Court. For current information, please see

"New York Life is proud to continue our support of PBS's educational programming that tells the untold stories of American History. The Supreme Court series promises to offer viewers insight into America's final court of appeal, a site of immense power that has helped author the history of America," Sy Sternberg, chairman and chief executive officer of New York Life said. "By sponsoring The Supreme Court and supporting the creation of the comprehensive educator's Web site, New York Life hopes to broaden Americans' knowledge and understanding of what may be the least understood branch of government."

The series will trace the Court's evolution from its establishment to the present day by focusing on the vision of key justices and the key cases throughout history. The chronicle will explore the continuing struggle over how the Court defines its role and manifests its powers. The four part series includes: Program One: "The Least Dangerous Branch," will examine the creation of the Court up through the brink of the Civil War; Program Two: "Making America Modern" will look at the issues before the Court during the period after the Civil War when America experienced unprecedented economic growth; Program Three: "By the Content of Their Character" will focus on the Court's reaction to state and federal legislation on Bill of Rights freedoms, with special attention to the explosion of civil rights cases from the early 1940s to the present; Program Four: "With Liberty and Justice for All" will review how the Court has undertaken to define individual rights or civil liberties in America.

The unique Web site, designed for educators, was created with the help of teachers across the country and was developed in partnership with the National Council for the Social Studies and the National Archives. The site includes original essays, lesson plans, and other resources in addition to a unique interactive timeline. Created by a collaboration of classroom teachers, historians and legal scholars, the site presents the history of America's highest court within a series of broad themes drawn from the social studies curriculum. Examples include 'The Court and Gender', 'The Court and Young People', and 'The Court Today', which tracks the present changing Court in real time and focuses on the issues now under consideration. The Web site was created by Hallinan Consulting. New York Life previously engaged this firm for the PBS series The American President, The Rise and Fall of Jim Crow, and Slavery and the Making of America.

New York Life also sponsored educational Web sites as companion material for previously sponsored PBS series. The Web site,, originally created in support of the PBS series The American President, which first aired in 2000, won a Webby Award, the leading international award honoring excellence in Web design, creativity, usability and functionality. In addition, was accepted as a permanent resource by the University of Virginia's prestigious Miller Center for the Study of the Presidency.

The Web site,, originally created in support of the Peabody Award–winning, PBS series The Rise and Fall of Jim Crow, first aired in 2002 and won a Webby Award. Please see The Web site,, was created in support of the PBS series Slavery and the Making of America, which aired in 2004. Please see

The Web sites for The American President, The Rise and Fall of Jim Crow and Slavery and the Making of America have been honored by National Endowment for the Humanities (NEH) as among the best of the Web's educational resources. All four sites were chosen by National Education Association (NEA) as Web sites to be highlighted to their membership.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life's family of companies offers life insurance, annuities and long–term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

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New York Life Sponsors PBS Series "The Supreme Court" To Premiere January 31, 2007

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