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Plan for Always & protect the people you love: Three simple steps

When it comes to the people you love, you always want to be there for them.

Life insurance can help you plan for always – no matter what life brings. Whether it's for an entire family or close relative, spouse or partner, people purchase life insurance for one reason - to ensure that those they love will always have a bright, secure future. The idea is simple: Share the love you have, today and forever. Plan for always.

Lissette Montes de Oca family experienced the power of life insurance firsthand. After losing her beloved husband Felipe, she was able to use the proceeds from his policy to do all the things they dreamed about: Maintain their home, pay for their children’s education, and explore new places through travel. Watch the Montes de Oca’s story and think about your own life insurance plan. If you don't have one, or perhaps need more coverage than you currently have, now is the time to do something about it.

In honor of this idea, New York Life and the LIFE Foundation are launching an awareness campaign encouraging people to show their love through the gift of life insurance. Life insurance, you say? Yes! Consider this: 75% of Americans say the main reason you buy life insurance is because you love your family.* So, where to start?

Step 1: Estimate your protection needs with our calculator.

Step 2: Do your research.

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Step 3: Contact an agent

If you're ready to have a Life conversation, our agents are always available to help you think about your needs, and discuss what options would work best for you and your loved ones. Simply use the "Talk to Us" tab or the "Consult an Agent" form on the page, and an Agent in your area will contact you at your convenience.

Plan for always - it’s about security, it’s about peace of mind…it’s about love.

*LIMRA and LIFE Foundation 2011 Insurance Barometer Study

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Plan for Always & protect the people you love: Three simple steps

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“Basically, the younger you are, the lower the price will be to insure you.”

“What you put away for later will give you a big head start on the future.”

“Basically, the younger you are, the lower the price will be to insure you.”