NEW YORK, June 29, 2016—New York Life has named Pedram Afshar senior vice president and head of service for the company’s Insurance and Agency Group. In this role, he is in charge of providing a superior experience for our policyholders through engaging and satisfying customer service. He reports to New York Life’s President and Chief Investment Officer, John Kim.

With nearly 20 years of experience improving customer service and experience, Afshar joins New York Life from Best Buy, where he was vice president responsible for the company’s enterprise customer experience operation. Prior to Best Buy, he held senior roles in customer experience areas of Capital One and American Century Investments. Additionally, he has held various roles of increasing scope in member experience working for the United Services Automobile Association, where he was part of that company’s transformation, from a traditional multi-line insurer to a digitally based customer centric organization.

Afshar holds a MBA and Bachelor of Business Administration degree from University of Texas at San Antonio. He and his family currently reside in New York, NY.

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life’s website at for more information.


* Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/17/16. For methodology, see

** Individual independent rating agency commentary as of 6/9/16.

*** New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.