NEW YORK, NY September 12, 2019 – Spotlighting not only the fun-filled spirit of a toy house, but also the power of a legacy passed down from generation to generation, New York Life’s “Toy House of Marvelous Milestones” float will remind all those watching the 93rd Macy’s Thanksgiving Day Parade® that life is best lived when shared with the ones they love.

In featuring key life moments including birth, graduation, marriage, and retirement, the float promises to powerfully display to the 3.5 million spectators lining the Manhattan Parade route and the 50 million viewers across the United States what it means to “Be Good at Life.”

“As we prepare to celebrate our first 175 years in 2020, we are tremendously thankful for the generations of families and businesses who place their trust in New York Life,” said Kevin Heine, Head of Corporate Communications at New York Life. “We could imagine no better way to celebrate our thanks, rich history, and ongoing commitment to communities across the country than by participating in the historic Macy’s Thanksgiving Day Parade.”

According to Jordan Dabby, Senior Director Partnership Marketing for Macy’s Thanksgiving Day Parade, “We are thrilled to help celebrate New York Life’s upcoming milestone 175th anniversary with this unique and beautiful Parade float. The “Toy House of Marvelous Milestones” concept evokes the timeless themes of looking onward and upward, dynamic and diverse families, and bringing people together – messages that are sure to resonate with those enjoying this year’s Parade.”   

Above the float’s performance stage, “Toy House of Marvelous Milestones” will feature a gold turret, a tribute to the gold peak at the top of New York Life’s Home Office, a National Historic Landmark located at 51 Madison Avenue in Manhattan, which has been a beacon in the New York City skyline for more than 90 years.

The 93rd Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV on Thursday, November 28, 2019, 9:00 a.m. – Noon; in all time zones.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies**.

About the Macy’s Thanksgiving Day Parade

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s colleagues, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer.  The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons.  For more information on the Macy’s Parade, please visit here.  

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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955

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*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/1/19. For methodology, please see
**Individual independent rating agency commentary as of 7/30/2018: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).