Every year the ACC and Pac-12 tournaments and the festivities surrounding them are more thrilling than the year before, but the goals of our sponsorships remain unchanged. We not only want to deliver memorable experiences for fans both in the arena and in homes across the country, we also want to celebrate our local partners in the communities where these tournaments take place. Here are some of the ways we recognized our local partners during March Madness this year:
Bleacher Report – Indoor Basketball Court Renovation and Reveal
The Salvation Army Boys & Girls Club of High Point was recently awarded a grant to make major improvements to their gymnasium by The Boys & Girls Clubs of America (a long-term partner of the New York Life Foundation) in corporation with New York Life and Bleacher Report, the premier digital destination for millennial and Gen Z sports fans. The renovation was revealed in a private event for the children hosted by Charlotte Hornets star Marvin Williams.
Watch the long-form video on Facebook.
New York Life and Pac-12 treated 50 guests from the Boys & Girls Club Southern Nevada to a fun-filled day at the MGM Grand Garden Arena in Las Vegas, NV. In addition to watching the semi-final Women’s basketball game between UCLA and Oregon, the group got their groove on during a halftime dance party with the Pac-12 DJ and cheerleaders. They tested their basketball skills during an on-court shoot-around and took part in a behind-the-scenes tour of Pac-12 Network’s press room and broadcast desk.
They also met Joan Bonvicini, a BGCA alumnus and current New York Life agent, along with fellow Pac-12 Network commentators Aly Wagner and Amanda Borden, for an informal Q&A about the day-to-day life of a TV broadcaster. Afterwards, New York Life presented the BGCA Southern Nevada club leader, Alma Spears, with a $10,000 check in celebration of New York Life’s five-year sponsorship of the Pac-12.
New York Life and the ACC hosted 25 guests from the Boys & Girls Clubs of America of Charlotte. The group shot some hoops on the Spectrum Practice Court and were treated to an inspirational “Chalk Talk” by ESPN Announcer Cory Alexander before watching the ACC Men’s Opener.
At the end of the day, New York Life presented the BGCA Charlotte club leader, Tonia Lewis, with a $10,000 check given in celebration of the five-year New York Life sponsorship of the ACC.
Fans of the ACC & Pac-12 were encouraged to help their favorite teams give back to their local communities by playing the New York Life Donation Dash game, an Augmented Reality experience delivered via an app that had fans “swiping” as many baskets as they could in 30 seconds. Supporters watching from home were also able to participate: ACC fans played through the “ACC 3-Point Challenge” mobile app, while Pac-12 enthusiasts played through an online game experience.
Each college basketball team in their respective conferences was paired with a local Boys & Girls Club. Points scored in Donation Dash helped the teams climb the conference leaderboards, and in turn help their local Boys & Girls Club earn a bigger donation.
The competition throughout the week was fierce, with the following schools landing at the top:
1. University of North Carolina: $10,000 donation to the Boys & Girls Clubs of Central Carolina, Inc.
2. University of Virginia: $7,000 donation to the Boys & Girls Clubs of Central Virginia
3. Duke University: $5,000 donation to the Boys & Girls Clubs of Durham and Orange Counties
1. Oregon State University: $10,000 donation to the Boys & Girls Club of Albany
2. University of California, Berkley: $7,000 donation to the Boys & Girls Clubs of Contra Costa
3. Washington State University: $5,000 donation to the Boys & Girls Club of Spokane County
The local Boys & Girls Clubs paired with the remaining 12 ACC & 9 Pac-12 teams received a $2,000 donation, no matter their spot on the leaderboard.
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