Originally published 11/12/18.
Benjamin Yin, a New York Life agent and a financial advisor for Eagle Strategies LLC, a Registered Investment Adviser and a New York Life company, has been chosen as one of the winners of the Four Under Forty Award by the National Association of Insurance and Financial Advisors (NAIFA). Benjamin is being honored for his successes as an agent, reaching the pinnacle of sales achievement for a New York Life agent: Chairman’s Council.
Ironically Benjamin never really wanted to become a financial advisor. His mother, a successful advisor in her own right, had been trying to recruit him since he was a child. It wasn’t until he turned 30 and he started thinking more about family and his future that he decided it was his time to make the leap and follow in his mother’s footsteps.
"If I’m not using my gifts and good fortune to better the people around me, what’s the point of all this?" - Benjamin Yin
Yin’s dedication to protecting his clients’ future was inspired mainly by his own "life-lessons" story. His dad had tragically passed away in a plane crash after he decided to go skydiving the day before he was supposed to begin working as an advisor with New York Life. The family was putting off buying insurance until his father started his job so that they could buy a large policy to protect the entire family. The horrific tragedy left the family with a struggling Chinese restaurant and debts that needed to be paid. Ever resourceful, Yin’s mom asked the New York Life manager if she could take her husband’s place, he agreed. She became an agent intent to ensure that what happened to her would never happen to any of her clients.
Benjamin credits his success to believing in the power of niches. He feels that only by catering to a certain group can you fully cater to their needs and understand their objectives and concerns. In his case that group is medical professionals. Like a surgeon, he’s carved out a niche clientele of 80% physicians.
While taking care of the financial health of his clients is more than a full-time job, Benjamin Yin still finds time to give back to his community. He is on the Boards of CURE Childhood Cancer, and Asian Americans Advancing Justice (Atlanta).
"There’s more to life than business and making money," he says. "One of my mentors says there are five pillars to life: health, family, community, business, and wealth—in that order. I thank God every day that my family and I are healthy. After them is my community. If I’m not using my gifts and good fortune to better the people around me, what’s the point of all this?"
Read the entire article in NAIFA’s Advisor Today digital magazine here.
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