The New York Life Foundation is once again participating in Children’s Grief Awareness Day (CGAD), which is observed every year on the third Thursday in November (the Thursday before the U.S. holiday of Thanksgiving).

CGAD provides the Foundation with an opportunity to highlight its own efforts in this space, along with those of its partners.  This year, the Foundation will participate in a “Be an Everyday Hero to a Grieving Child” campaign launched by the National Alliance for Grieving Children, a Foundation partner, while also executing its own consumer and employee-facing events. You can explore ways you can be an everyday hero to grieving children here.

This time of year is a particularly appropriate time to support grieving children because the holiday season is often an especially difficult time after a death. It’s an opportunity to help grieving children feel less alone and more supported by changing the culture surrounding children and grief. It is one of the key dates that the New York Life Foundation (NYLF) leverages based on its childhood bereavement pillar and desire to be part of the bereavement conversation.

“This Children’s Grief Awareness Day, we want to encourage broader conversations about grief and loss and let people know that they can be an everyday hero to a grieving child even with small gestures,” said Heather Nesle, president, New York Life Foundation. “Grief can be an unbelievably isolating experience for children, but by utilizing some of the simple tips found here, we can all play a role in providing comfort to grieving families.”

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Children become heros

Media contact
Lacey Siegel
New York Life Insurance Company
(212) 576-7937

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