Based on in-depth research that identified the strong need for education and human guidance while navigating important financial decisions, New York Life recently relaunched the company’s website. This refresh reinforces our commitment to educating and empowering individuals to have more informed conversations with financial professionals, and successfully navigate their decision journeys.
Significantly more user friendly, the site now delivers various “journeys” based on a person’s mindset, needs, and life stage. This includes educational content that is easily consumed and shared.
"The refreshed site promises to differentiate New York Life in our marketplace and help us better meet and exceed the needs of current and potential clients,” - Michelle Bottomley, Chief Marketing Officer at New York Life.
"Rooted in a unique combination of state-of-the-art technology and human guidance, the refreshed site promises to differentiate New York Life in our marketplace and help us better meet and exceed the needs of current and potential clients,” explained Michelle Bottomley, Chief Marketing Officer at New York Life. “This includes delivering a digital experience that will enable them to succeed while being supported by the expertise, industry-leading offerings and financial strength of New York Life."
The site will continue to evolve over the course of 2019 and beyond to include additional integrations and enhancements of our digital presence.
According to Bottomley, “Ultimately, our goal is to deliver information that individuals can use, in understandable terms, to confidently work with financial professionals in taking a protection-first approach to achieving their financial goals and enjoying security and peace of mind.”
Experience our new site at www.newyorklife.com.