This year, New York Life was title sponsor of the ACC Basketball tournament in Greensboro, North Carolina. The New York Life Foundation has been a longstanding partner of Boys & Girls Club of America (BGCA) for over two decades. So, while in Greensboro, they wanted to celebrate someone who actively improves lives in the community. They selected Head Basketball Coach Jordan Barnett of the local BGCA. First, they renovated, cleaned, and beautified the gym. They then brought his own jersey design to life for his team, along with new shoes, balls, and equipment. Lastly, New York Life began a program in Jordan’s honor that gives his team food on the weekends—something that Coach Jordan fought so hard for his kids to have. The renovation, jerseys, equipment, and program were revealed in a private event hosted by New York Life, where Coach Jordan was honored for putting his love into action, making sure his team has everything they need to succeed. Not just in basketball, but in life.

"Supporting the efforts of organizations like the Boys & Girls Clubs of America and The Salvation Army Boys and Girls Club of Greensboro continues New York Life’s 175-year history of helping people act on their love,” said Dave Williams, corporate vice president, Advertising & Sponsorships at New York Life. “We are pleased to reward Coach Jordan for demonstrating what love takes action means by going above and beyond his normal responsibilities to provide his team with what they need to be successful on and off the court.”

BGCA creates a safe and motivating place for kids to go after school so they can build a better future. Nonprofits like BGCA put their love into action for our communities. And, just like small businesses, they need our support now more than ever. Since the COVID-19 pandemic hit, funding has been cut and programing has shut down across the country. Through this episode, we’ll give this nonprofit and good people like Coach Jordan the exposure they desperately need during these difficult times.

“Seeing kids grow every day, that’s what I live for. I feel like that’s my purpose—to help others grow and to be that resource for them. I just want them to step up and be that leader for themselves and want better for themselves,” said Coach Jordan.

Watch episode 1 of our new series, Love Takes Action, featuring Coach Jordan here.

Go back to our newsroom to read more stories.

Media contact
Lacey Siegel
New York Life Insurance Company
(212) 576-7937
Lacey_S_Siegel@newyorklife.com

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