On July 7, New York City’s essential workers got their chance to march down the famed Canyon of Heroes—and a few were atop our New York Life float. The Hometown Heroes parade celebrated and thanked all the frontline workers who kept New York going during the worst of the pandemic—just like our essential workers kept New York Life going for our policy owners. Nurses, transit employees, food service workers, educators, and more were honored during this tickertape parade, a tradition usually reserved for the likes of championship sports teams, military veterans, and astronauts.

“In tough times, true heroes are revealed. We applaud the bravery and sacrifice of all the courageous essential workers who put their lives on the line to care for those in need throughout the pandemic” - Heather Nesle, president, New York Life Foundation

New York Life’s float was one of 15 each carrying different types of essential workers. Ours featured selected City workers. With the float, we hoped to raise even more awareness around the Brave of Heart Fund, which supports the loved ones of healthcare workers lost to COVID-19. There were a handful of employees on the float wearing Brave of Heart Fund T-shirts and an announcement that briefly told paradegoers about the Fund and how to find out more about it.

“In tough times, true heroes are revealed. We applaud the bravery and sacrifice of all the courageous essential workers who put their lives on the line to care for those in need throughout the pandemic,” said Heather Nesle, president of the New York Life Foundation. “With our support, the Brave of Heart Fund was launched to honor the selfless frontline healthcare workers who lost their lives to protect the rest of us.”

 

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Media contact
Lacey Siegel
New York Life Insurance Company
(212) 576-7937
Lacey_S_Siegel@newyorklife.com

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