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LifeTech – an emerging start-up ecosystem distinctly different from the prevailing InsurTech landscape –features technologies that address the specific challenges faced by life insurance companies and was first coined by New York Life Ventures in 2018. Since then, start-up founders and investors have ramped up their focus on empowering incumbent insurance companies.

According to Joel Albarella, head of New York Life Ventures, “The value at the intersection of technology and life insurance has yet to be fully realized and the start-ups with the most promise are often new to the insurance industry; herein lies the embedded potential of the growing LifeTech ecosystem.”

Emerging LifeTech ecosystem promises profound impacts on life insurance,” a New York Life Ventures whitepaper, explores the implications of LifeTech for the future of the life insurance sector.

The whitepaper explains that LifeTech includes both enabling and adjacent technologies. Enabling start-ups are those that directly support existing value chains within the industry while adjacent ones deliver technologies whose offerings may become complementary to life insurance companies over time. In both cases, a key theme for the New York Life Ventures team is effectively combining the power of humans and technology to deliver exponentially more value than choosing one over the other.

Case studies of New York Life Ventures portfolio company Carrot, a start-up at the forefront of the digital health and wellness space, and portfolio company Trifacta, a leader in the data wrangling space, appear in the whitepaper as well. New York Life Ventures’ newest portfolio addition, Cogito, is another enabling start-up by delivering real-time emotional intelligence solutions for humans to act on.

"There is a massive opportunity to create value in the life insurance industry and profoundly impact the space’s future by connecting with start-ups operating both inside and outside the sector"- Joel Albarella

“There is a massive opportunity to create value in the life insurance industry and profoundly impact the space’s future by connecting with start-ups operating both inside and outside the sector,” added Albarella. “This has been New York Life Ventures’ focus since our 2012 founding and we continue to derive value from this approach.”

Check out New York Life Ventures’ “Emerging LifeTech ecosystem promises profound impacts on life insurance” whitepaper.   


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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955
Kevin_B_Maher@newyorklife.com

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