The New York Life “Toy House of Marvelous Milestones” float, which debuted in 2019, will be featured once again in the Macy’s Thanksgiving Day Parade®. Taking place on November 24th, the Macy’s Parade will include our float for the fourth consecutive year.

Spotlighting not only the fun-filled spirit of a toy house, but also the power of a legacy passed down from generation to generation, the “Toy House of Marvelous Milestones” tells the timeless story of bringing people together, working hand-in-hand to build better futures for loved ones, and having a positive impact on communities. The float will again feature costumed actors dressed as “paper dolls” representing key life moments — birth, graduation, marriage, and retirement — as a powerful display that life is best lived when shared with loved ones.

Founded in 1845, New York Life and the company’s 12,000 agents across the country have consistently delivered financial security and peace of mind in helping people build better futures for themselves and those they love. As a tribute, the license plate on the toy car in the house’s driveway reads “Since 1845.”

Consistent with the float’s theme, the company’s inaugural podcast series, Love Takes Action, launched earlier this year. The podcast delivers exceptional and diverse stories of everyday people who have put their love into action in real life situations or during extraordinary events, sharing moments of love, strength, resiliency, and humanity.

After unique updates in 2020 to acknowledge New York Life’s 175th anniversary, the float will again feature a Thanksgiving celebration. The address marker above the toy house’s front door will read “51,” a nod to the address of New York Life’s Home Office, a National Historic Landmark located at 51 Madison Avenue. The building’s gold pyramidal dome has been a beacon in the New York City skyline for almost 100 years.

All are encouraged to tune into the Macy’s Parade which will air live on Thanksgiving morning from 9 a.m. – noon in all time zones, only on NBC and streamed on Peacock.


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Media contact
Kevin Maher
New York Life Insurance Company
(212) 576-6955
Kevin_B_Maher@newyorklife.com

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