Originally published 7/20/2020.

COVID-19 presented parents with many challenges they’d never faced before. Throughout the pandemic, many parents have had to juggle home-schooling with work and other caring responsibilities.

They have also had to find a way to help their children deal with the emotional and mental stress of the pandemic, from worry about the coronavirus to the breakdown of routine and missing their friends. And some parents have also had the difficult task of helping their children through the grieving process, as thousands of families lost loved ones in this international health crisis.

Every year on the last Sunday of July, we celebrate National Parents’ Day to recognize the role of parents in children’s lives. Living in the era of COVID-19  has made many of us really appreciate our parents, and given many families time to bond unlike ever before. You can honor your parents this National Parents’ Day by showing appreciation, love, care, and respect for all the sacrifices, nurturing, and emotional strength they’ve given you.

Make it meaningful and memorable

You don’t have to spend money on National Parents’ Day in order to make it a special moment. Just spend some time with your parents to make sure they realize how much you appreciate them.

If you can’t visit, be sure to call and say how much they mean to you. If you’re happy spending a few dollars, how about making a donation in their name to their favourite charity. Or create a personalized gift, like an album of family photographs, or record a special video message for them on your smart phone? A heartfelt message that recognizes everything they have done to protect and raise you will be something they can cherish. How about sending your message on a “seed card”? Mom – or dad (or both) can read it, then plant it - and it’ll sprout within a few days.  When the sustainable eco-friendly seed paper is planted, the seeds from the card will grow and the paper is naturally composted. It shares an experience with your parents’ and allows you both to do something good for the planet you can feel good about.

Looking after your family

If you’re a parent, you’d do anything to protect your family, but what if you’re not able to look after them yourself because it’s you who needs looking after? While we probably don’t want to think that someday we might need help with day-to-day activities, more than half of Americans will need some type of assistance in later life.1

Not being prepared for an unepected event, can impact on retirement significantly. As a parent, it’s a good idea to start looking into your  options when you’re in your 40s or 50s to make sure your family will be financially protected if something happens to you. It’s never too soon to prepare for the future!

Why not take a moment to explore your insurance options on National Parents’ Day? With the right protection, you’ll have peace of mind that your family will be looked after, whatever lies ahead.

This kind of family security is a specialty at New York Life. We can help to help  you in preparing for your family’s financial future. Contact us to find out more about options for helping protect your family and secure the coverage you need at every stage of life.


1 Melissa Favreault and Judith Dey, “Long-term services and supports for older Americans: Risks and financing research brief,” Office of the Assistant Secretary for Planning and Evaluation: U.S. Department of Health and Human Services, February 2016.

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Media contact
Lacey Siegel
New York Life Insurance Company
(212) 576-7937

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